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TV-Werbung und Musik: Audiovisuelle Verführung mit Musik in Fernsehwerbespots

TV-Werbung und Musik: Audiovisuelle Verführung mit Musik in Fernsehwerbespots

          
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About the Book

Sind sie interessiert an dem Thema Werbung? Sind sie Student, Konzepter oder Executive Producer? Dann sind sie hier genau richtig. Herzlich willkommen. Die vorliegende Untersuchung widmet sich folgenden Fragestellungen: - Welche Rolle spielt Musik in der aktuellen TV-Werbung? - Inwiefern unterstützt die Musik in der aktuellen TV-Werbung die Werbewirkung? - Entspricht sie den Erkenntnissen aus der Psychologie, der Musikwissenschaft und der Kommunikationsforschung? - Inwiefern lässt sich in den aktuellen Werbeproduktionen ein gezieltes Zusammenspiel von Bild, Ton und Produkt erkennen? - Lassen sich produktspezifische Unterschiede feststellen? Nach ausführlicher Betrachtung der aktuellen Forschungsergebnisse der Persuasionsforschung, der Kommunikationsforschung, der Musikwissenschaft und der Psychologie, widmet sich der Autor der Praxis. Auf der Basis einer breit angelegten, quantitativen Untersuchung, werden acht TV-Werbungen der zwei Produktgruppen "Fahrzeuge" und "Lebensmittel" ausgewählt, eingehend analysiert und verglichen. Abschließend wird ein Fazit gezogen und eine praktische Empfehlung des Autors ausgesprochen.
About the Author: Jeremias Jurt studierte Medien- und Kommunikationswissenschaften an der Universität Fribourg, Schweiz. Zum Zeitpunkt dieser Publikation arbeitet er in einer renommierten Schweizer Werbeagentur. Seine Leidenschaft gilt dem Wissen und der Musik.


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Product Details
  • ISBN-13: 9783842891050
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 154 gr
  • ISBN-10: 3842891059
  • Publisher Date: 05 Feb 2013
  • Height: 210 mm
  • No of Pages: 120
  • Series Title: German
  • Sub Title: Audiovisuelle Verführung mit Musik in Fernsehwerbespots
  • Width: 148 mm


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