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Turnaround Management. Analyse der Krisenbewältigung der Apple Inc.

Turnaround Management. Analyse der Krisenbewältigung der Apple Inc.

          
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About the Book

Bachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,3, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Hamburg, Sprache: Deutsch, Abstract: Die Materie dieser Arbeit umfasst die Krisenbewältigung in Konzernunternehmen anhand der kritischen Analyse und Wirkungsweise des Turnaround Managements. Ein erfolgreiches Krisenmanagement wird beispielhaft anhand der Unternehmung Apple Inc. aufgezeigt. Der Konzern Apple Inc. bewältigt nicht nur eine schwere Unternehmenskrise anhand eines guten Krisenmanagements, sondern zeigt auch wie ein Unternehmen sich erfolgreich im Markt, trotz kontinuierlichen technologischen Wandels und kurzem Produktlebenszyklus, durchsetzen kann. Um einen guten Themenüberblick zu erlangen, ist die Arbeit wie folgt aufgebaut: Im ersten Schritt werden die Begriffe Krise und Konzern definiert. Zudem werden die unterschiedlichen Krisenarten, der Krisenverlauf, die Krisenindikatoren und die Krisenursachen aufgezählt. Danach folgt die allgemeine Erläuterung des Turnaround Managements und eine schriftliche Darlegung des Turnaround-Management-Prozesses. Ebenfalls für einen erfolgreichen Turnaround relevant ist eine Differenzierung der Begriffe Sanierung und Restrukturierung. Die Abgrenzung wird in Kapitel 3.3 näher erläutert. Mögliche Erfolgsfaktoren der Krisenbewältigung werden im Anschluss thematisiert. Kapitel 4 erläutert die Unternehmensgeschichte, die Unternehmenskrise und deren Bewältigung exemplarisch der Unternehmung Apple Inc. Im Anschluss erfolgt ein kurzer Ausblick für dieses Unternehmen.


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Product Details
  • ISBN-13: 9783346193292
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 82
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3346193292
  • Publisher Date: 05 May 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 118 gr


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