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Turismo culturale a Porto Seguro-Bahia

Turismo culturale a Porto Seguro-Bahia

          
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About the Book

L'obiettivo di questa ricerca è valutare gli aspetti discorsivi degli annunci turistici culturali sulla Costa delle Scoperte. Questa ricerca di analisi scientifica si basa sull'analisi del discorso francese (DA), che esamina la materialità dei discorsi e analizza il corpus discorsivo delle pubblicità che promuovono la Costa delle Scoperte in un'area che comprende i comuni di Porto Seguro, Belmonte, Santa Cruz Cabrália, Eunápolis e Itabela nell'estremo sud di Bahia. La comunicazione è importante perché per promuovere il turismo in una località è necessario pubblicizzarla per attirare i visitatori, utilizzando mezzi di comunicazione come riviste, pieghevoli e Internet, che attualmente è uno dei mezzi di comunicazione più diffusi al mondo. Per essere venduto, un prodotto deve essere pubblicizzato ed è attraverso questa pubblicità che il consumatore viene convinto ad acquistare ciò che viene venduto. In questo modo, la pubblicità è uno strumento essenziale per la diffusione e la propagazione dei prodotti turistici e viene utilizzata come veicolo in grado di costruire l'immagine di un prodotto.


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Product Details
  • ISBN-13: 9786207704989
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 60
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 6207704983
  • Publisher Date: 25 Jun 2024
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 104 gr


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