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Tu Marca Gastronomica: La Historia

Tu Marca Gastronomica: La Historia

          
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About the Book

La Saga Del Emprendedor Gastronomico presenta.Tu Marca Gastronomica La Historia.¿Cuál es la mejor manera de animarte a crear tu propia marca gastronómica? Pues podría inundarte de información teórica, o extraer ejemplos de grandes trasnacionales que se han hecho mundialmente famosas en el mundo de la restauración.Pero la primera opción puede que al final te resulte confusa y te pierdas en conceptos que, en realidad, no les ves utilidad práctica para expandir el alcance de tu emprendimiento.En el segundo caso, puede que los ejemplos te parezcan tan lejanos e inalcanzables que te rindas, sin siquiera intentar entender que detrás de cada empresa exitosa primero estuvo el pensamiento y el trabajo duro de un emprendedor similar a ti.Por estas razones, en la quinta entrega de La Saga del Emprendedor Gastronómico te ofrezco un enfoque que seguro te será más cercano. Mi propia experiencia, con sus aciertos y fracasos, en la tarea de crear una marca gastronómica relevante y de éxito.La historia no se cuenta, se haceTu marca gastronómica: la historia es a la vez un libro de texto y un testimonio personal.A lo largo de sus más de 200 páginas no solo te ofrece una visión de la necesidad de crear una marca gastronómica y los elementos necesarios para lograr que tu emprendimiento crezca hasta formar un grupo empresarial gastronómico.Da también la dimensión del tiempo -desde la historia del Inka Group- que deberás emplear para construir, planeándola desde el mismo comienzo del emprendimiento, una marca gastronómica lo suficientemente fuerte. Esta debe amparar, potenciar y sostener un grupo de empresas relacionadas al mundo gastronómico, siempre bajo el criterio de la excelencia.Así, desde mis éxitos y también mis "fracasos", te explico con total transparencia como un negocio amparado en una marca fuerte se convierte por derecho en un organismo vivo que evoluciona.Las comillas son intencionales. Dentro de un grupo empresarial con una marca gastronómica fuerte no hay negocios fallidos. Hay ideas que no maduraron, o que llegaron a destiempo.Creando tu propia historia¿Por qué tener una marca? ¿Por qué el sector gastronómico? ¿Por qué tener y desarrollar una marca gastronómica? ¿Por qué soñar en grande?Estas son solo algunas de las preguntas fundamentales que busco aclarar en esta entrega de La Saga del Emprendedor Gastronómico, para que entres con buen pie al mundo de las marcas en los grupos empresariales.Quizás pienses que este volumen no te es necesario justo ahora, que solo estás comenzando en el mundo de la restauración. Pero, ¿qué emprendedor que se respete se atreve a ponerle coto a su sueño? El negocio gastronómico bien puede dar paso a la cadena gastronómica, y de ahí el tránsito hacia el grupo empresarial es tan solo una consecuencia lógica.Tu marca gastronómica: la historia es la herramienta adecuada para que siembres tu semilla en suelo fértil y pienses en grande desde el principio, previendo que lo que inicias va a crecer hasta una dimensión que aún desconoces.Así que únete a nuestra gran familia y crea tu propia historia de éxito con La Saga Del Emprendedor Gastronomico.


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Product Details
  • ISBN-13: 9798701361728
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 248
  • Spine Width: 14 mm
  • Weight: 367 gr
  • ISBN-10: 8701361724
  • Publisher Date: 28 Jan 2021
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: La Historia
  • Width: 152 mm


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