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TU eres la mejor marca

TU eres la mejor marca

          
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About the Book

"Si no eres una marca; Eres mercancía"Quizás has escuchado esta frase por mucho decirse en los ámbitos comerciales. Seamos marcados "leíste bien, marcados' precisamente por marcas que han quedado registradas en nuestras memorias desde siempre. Las marcas tienen un poder más allá de las fronteras. Transcienden el intelecto y hasta la fuerza de la voluntad humana. Antes de salir al mundo competitivo debemos reconocer y poner en práctica ciertos criterios y organizarnos de manera tal que podamos conocer todos estas definiciones y tendencias actualesTu nombre debe ser una marca reconocida en el medio donde nos desenvolvemos y nos envolvemos. Si el nombre de su empresa (tu nombre) es difícil de asimilar yo le sugiero usar un "apodo" de manera que la gente pueda identificarse con él. - No es lo mismo buscar una empresa con nueve palabras en el nombre que un nombre que suene a "Marca". No se conforme con menos, tu marca es tan importante con la empresa misma. Recuerde que refresco es cualquier cosa, pero "Coca-Cola" es una marca. Existen miles de manufacturas de computadoras, pero Apple tiene el honor de haberle dado "Una Mordida" al universo. Ms. Indhira Báez nos invita a entrar en este mundo nuevo para muchos y de tropiezo para otros. Andas en la calle siendo un producto que se vende al mejor postor y a cualquier precio. En sus conferencias, seminarios y clases recibirás la iluminación y la diferencia entre cristal y diamantes. "Lo que se vende y se compra tiene un precio; lo que se valora se conquista" Después de estudiar el valor de tu marca es posible que ya no busques, te buscaran, que ya no te vendas, te valoren. Tener marca es necesario hasta en la casa. NO olvido que una vez le preguntaron a J.F.K. ¿Señor Presidente, sabemos que eres uno de los más jóvenes de tu familia; como te llaman en tu casa? A lo que JFK contesto sin vacilar una gran verdad... En casa me llaman... Señor Presidente. Ya este joven había hecho una marca. Lo había esculpido en el destino de su familia una marca indeleble que aún queda viva después de más de medio siglo. Richard Bach en su libro Ilusiones dice que algunas preguntas las hacemos varias veces en la vida y cada vez que las hacemos las respuestas pueden ser diferentes; ¿Dónde estoy? ¿Quién soy? ¿A dónde voy?Hoy con este material de mi amiga, hermana y mentora puedes contestar estas preguntas con certeza. Hoy puedes definir tu futuro, tu camino y tu realidad. Hoy puedes ser tú. Un ente único, incambiable, "Si piensas que puedes hacerlo o que no puedes hacerlo, en ambos casos estás en lo correcto", decía Henry Ford.- Te invito a ser TU, Tu marca.... @Dr. Natanael Valenzuela


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Product Details
  • ISBN-13: 9781727146493
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 78
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 1727146492
  • Publisher Date: 01 Sep 2018
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 159 gr


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