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True to Yourself: Leading a Values-Based Business

True to Yourself: Leading a Values-Based Business

          
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About the Book

The bestselling author "frames his advice in terms of compassionate, socially responsible leadership, though a lot of it is just plain good management" (Publishers Weekly).

How do you build the kind of company you've always wanted to work in--one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve the common good, but everyday business pressures--meeting payroll, battling competition, keeping customers and investors happy--are at a fever pitch? Leading a small business when you measure success more broadly than with a single financial bottom line is no easy task. True to Yourself is a practical guide to doing just that. It provides tools you can use to combine profit with purpose, margin with mission, value with values.

"A perfect blend of inspiration and instruction. A must-read manual for anyone who aspires to a position of leadership." --Alan M. Webber, Cofounding Editor, Fast Company

"If you want to build a values-based business, as I did with Kinko's, Mark Albion provides you with the practical know-how to avoid mistakes and lead your company's growth." --Paul Orfalea, Founder and Chairperson Emeritus, Kinko's

"If you want to build a business with social conscience, a company that reflects your core values and that people are proud to work for, True to Yourself will help you pour your heart into doing just that." --Howard Schultz, Former Chairman, Starbucks Coffee Company


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Product Details
  • ISBN-13: 9781576753781
  • Publisher: Berrett-Koehler Publishers
  • Publisher Imprint: Berrett-Koehler Publishers
  • Depth: 13
  • Language: English
  • Returnable: Y
  • Spine Width: 12 mm
  • Weight: 263 gr
  • ISBN-10: 1576753786
  • Publisher Date: 16 Jul 2006
  • Binding: Paperback
  • Height: 217 mm
  • No of Pages: 192
  • Series Title: Social Venture Network
  • Sub Title: Leading a Values-Based Business
  • Width: 164 mm


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