For all of you who want to start a business or aspire to be more successful, daring, unique, more competent in an already existing business, use this book as a guide to your treasure and excellence.

This book offers you a comprehensive guide through the entire process of creating a successful business and product management. It is designed to make your start much easier by laying out the entire business plan for you. The entire process is boiled down to its essentials, making the steps simple and easy to understand. Following these steps, the book is organized into three parts:

① Part I - Learn & Prepare,

② Part II - Brand & Planning,

③ Part III - Execution & Promotion.

◆ Each step from this book is based on previous experience gained during my career. I've been working as a software developer, business analyst, product owner and business consultant for the past 12 years. During that time, I've been working with international B2B business, creating a software platform for critical infrastructure, working in a strict corporate culture. Also, I've been working with small B2C startups in fin-tech, software as a service, manufacturing, clothing and event management, in a bit more casual and creative culture. This book contains all the good sides of these two worlds - corporate and startup best practices encapsulated in one great story. Each technique described in the book is using industry proven methods. The book puts them to new and innovative use, adjusted to business models of today and the new era that we live in. The knowledge you're about to receive from this book is coming not only from my experience. It comes from all the smart people, business owners, CEOs and founders I've had the pleasure to work with. These people shared their knowledge with me, so this book is a way to repay for their kindness by sharing the same knowledge with you.

◆ If you choose to take advantage of the information given in this book, you will be able to breathe life into your ideas. You will be able to turn them into something that people will adore. You will develop a strong vision of what you want to achieve. A vision followed by a winning strategy and tactics for execution. Promoting your final product will reach your target audience and the advertising actions will come naturally. Finally, the book will make you feel self-confident. It will help you in acknowledging your actual self-worth, because your personal judgment and ability to execute is now backed up by your newly acquired knowledge.

◆ Each step from this guide has been used for writing and promoting this book. It happens to be that you are a part of my target audience. Now, the fact that you are reading this book actually proves that the methods used here actually work. If you follow the formula which I reveal in this book, it's very possible you can make a living by turning an idea into a successful business.

The right time to start was yesterday. The best you can do is starting today.