This chapter covers the introduction part of the topic with the background
information. This research study aims to explore the changing phase of the
communication area and how the landscape of the Print industry has shifted due to the
advent of mobile news applications. There has been much research conducted on
smart phone usage and applications impact on youngsters but little has been carried
out on mobile news applications specifically. This study will analyse some of the key
ways that news applications have transformed the print industry through a social lens.
News applications have transformed the news industry, driven by changing consumer behaviour and high expectations, especially among the younger generation who demand everything instantly, even when they are quick to access news content anytime and anywhere.
After the introduction of smartphones, the news is much closer than ever before to
users who can access a wide range of news applications in their language anytime and
anywhere that focus on this sphere. Nowadays many news apps are available on the
play store which allows users to choose the best specific news app or multiple ones
that suits their needs. These news applications offer a wide range of features, the
consumers want to follow the news frequently. They are comfortable with the use of
multiple news platforms and they continuously seek practical uses of the news
information. They are comfortable with sharing content with others and are interested in advertising campaigns, especially
those through social media . Some popular news apps include Inshorts.
Telecom services in India have accelerated the overall social and economic
development of the country. This has enabled users to have better connectivity and
better use of information and communication technology (ICT) services and the rise
of new changes in the business model . In 1990, the Indian
government liberalized the economy and opened doors for foreign companies to enter
the Indian market. This time the revolutionary product mobile phone arrived in India
. Cellular companies cut costs as soon as they entered
the Indian market, which encouraged a price war between various cellular operators
and then companies started promoting cell phones as a symbol of fashion and style
