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Transferência Reversa de Inovação em Multinacionais Emergentes

Transferência Reversa de Inovação em Multinacionais Emergentes

          
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About the Book

Subsidiárias realizam atividades de inovação em mercados estrangeiros, quer para capturar o conhecimento valioso que é necessário para adaptar seus produtos aos mercados locais ou para criar conhecimento de alto valor para a sede. No contexto de multinacionais de mercados emergentes, a maioria dos estudos têm negligenciado os determinantes da transferência de conhecimento provenientes de subsidiárias (transferência reversa). Nesta obra, pelo autor são analisadas as respostas de uma pesquisa realizada com 78 multinacionais brasileiras que possuem subsidiárias em mercados desenvolvidos e emergentes. Verificou-se que a complexidade do conhecimento desenvolvido na subsidiária, bem como a sua autonomia e inserção no mercado externo determinam o fluxo de transferência reversa de conhecimento na empresa multinacional emergente. Este livro enriquece estudos anteriores sobre transferência reversa de conhecimento destacando os principais drivers para as multinacionais dos mercados emergentes. Boa leitura!


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Product Details
  • ISBN-13: 9783330769922
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Novas Edicoes Academicas
  • Height: 229 mm
  • No of Pages: 336
  • Spine Width: 19 mm
  • Width: 152 mm
  • ISBN-10: 3330769920
  • Publisher Date: 12 Feb 2018
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 495 gr


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