Tradition Meet Innovation: Catching up to the Millennials is an easy to read, informative explanation on how the marketing and sales industry has changed over the last century with the arrival of the internet and a new technological era. Covering the history of marketing, from newspaper advertising and word of mouth, to knocking on doors and product demonstrations, right up to today's customer relationship management techniques and ecommerce options, Reynaldo A Santana brings his vast experience to the page, to explain not only how marketing and selling has changed, but how buying has too. Catching up to the Millennials explains the importance of bringing potential customers to your online market place, through Inbound Marketing techniques, and details why it works and how to implement it in your own business. Whether you are one of the Generation X, left standing by the face-paced technological changes in marketing and sales over recent decades, or want to understand how to merge your Marketing and Sales departments in to one team driving the success of your business through a cohesive, managed campaign, then this book is for you.
About the Author: First generation college graduate, Reynaldo A Santana has a skill for breathing life into big ideas. Born and raised in Massachusetts, he has demonstrated an impressive academic prowess, with three degrees from the University of Massachusetts Lowell in business management, IT and international business. He also holds a masters degree in leadership studies from Northeastern University with a specialization in team-based leadership. Reynaldo was the first member of his family to achieve both a Bachelors and Masters degree. For over a decade Reynaldo has successfully applied his skills in a practical way within many different industries including retail, entertainment, technology, start-up, government and education. Continually developing and staying ahead of current trends, and a keen sense of timing have made him a well-rounded and highly capable professional. As he continues to develop his business worldwide, his talent for helping others gives him an advantageous edge. As the founder and CEO of Marketing With Experts, Reynaldo has successfully built a solid reputation for outstanding leadership, mentorship and lasting relationships with clients across the world, who turn to him to grow their businesses. Reynaldo's passion for his work inspires his investments and his continued input into growing and developing businesses in Boston, Massachusetts. Being passionate about mentoring and learning, Reynaldo has progressed naturally to becoming an author. His debut book 'Tradition meets innovation: Catching up to Millennials' acts as an insightful guide, written in a relatable way, designed to help businesses maximize their potential and online presence through excellent strategic planning and development in an ever changing world. When he's not in the office in Boston, he enjoys playing the trumpet and conducting for both Boston College and M.I.T.