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Trade Show Marketing: 參展行銷

Trade Show Marketing: 參展行銷

          
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About the Book

「參加展覽」素為現代企業拓展貿易與開發市場的重要行銷活動之一,其獨具之「面對面行銷」特性是其他行銷工具所無法取代的,也是企業爭取更多商機的絕佳舞台。如何規劃展覽行銷策略,透過參展適切展現公司特性及產品特點,藉由蒐集客戶資訊,轉勝為商機,讓有限的預算發揮最大綜效,提高展覽實質收益,是每一家參展廠商所熱切期盼的。

過去,由於坊間缺乏提升參展績效相關教材,本會乃率先出版《如何參加國外展覽》一書,廣獲業界好評。因該書發行、改版已逾十載,時空變遷,展覽產業生態改變,遂於 2008年重新修撰,蒐羅補充資料,由行銷角度切入,與讀者分享最新的參展行銷思維與操作,《參展行銷-如何參加國外展覽》於焉問世。

《參展行銷》一書作者段恩雷、溫月火求二人任職本會多年,具豐富的國際參展及拓展國際市場之實務經驗。本書內容除與讀者分享如何規劃參加展覽心得外,亦提供近 200張圖片加以詮釋與佐證,有系統地介紹如何選取目標展覽,展前及展中該如何運作行銷模式,以及落實展後商機及量化參展效益。本書實為參展廠商絕佳參考工具。


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Product Details
  • ISBN-13: 9781647844295
  • Publisher: Ehgbooks
  • Publisher Imprint: Ehgbooks
  • Height: 229 mm
  • No of Pages: 346
  • Spine Width: 20 mm
  • Weight: 507 gr
  • ISBN-10: 1647844290
  • Publisher Date: 01 May 2013
  • Binding: Paperback
  • Language: Chinese
  • Returnable: N
  • Sub Title: 參展行銷
  • Width: 152 mm


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