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Trabaja Con Red: Cómo Usar Las Redes Sociales Para Encontrar O Cambiar de Trabajo

Trabaja Con Red: Cómo Usar Las Redes Sociales Para Encontrar O Cambiar de Trabajo

          
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About the Book

Para dar con un trabajo ya no valen las viejas técnicas de enviar currículos, mirar anuncios, llamar por teléfono a una compañía o recurrir a una empresa de trabajo temporal. Ahora las oportunidades laborales y los cazatalentos están más que nunca en la Red. Sin embargo, para sacar partido a LinkedIn, Twitter o Facebook no basta con saltar al vacío de las redes sociales y esperar a que, con un simple golpe de clic, aparezca la oferta laboral que buscamos. Hay que saber cuál es la estrategia que hay que utilizar en cada una de estas redes, para entre otras cosas, llegar a más personas, hacer que nuestra marca profesional destaque sobre la de otros candidatos o dar con ofertas que no se anuncian en los canales tradicionales. Con el fin de desvelarnos los mejores y más útiles trucos para lograr a través de las redes sociales el empleo que queremos o buscamos, Juan Merodio, uno de los más reputados profesionales del marketing 2.0 de España y Latinoamérica, nos presenta este práctico manual. Pasarás a ser el mejor comercial de tu marca profesional y dar con el trabajo que esperas.
About the Author: Juan Merodio, born in 1980, is one of the leading experts in Spain on digital marketing and social networks, and is a regular participant in prestigious international symposiums and a professor at some of the best business schools and universities. Besides having a master's degree in business management and marketing from IDE-CESEM, Madrid, he is a natural entrepreneur. He is the founder of Her Group, a business focused on the creation of social networks dedicated to women in distinct professions, cofounder of Marketing Surfers, the 2.0 Marketing Agency, and cofounder of Air Touch World, a technological business and developer of applications for dynamic digital marketing. He is also a member and director of invierteME, (Invest in ME), a social network where entrepreneurs can showcase their projects, share thoughts, network, and where investors can find interesting investment possibilities. He has already published four books on Marketing 2.0 geared toward business, and is a contributor to magazines and websites specializing in marketing online.


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Product Details
  • ISBN-13: 9788483567111
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Depth: 13
  • Language: English
  • Returnable: Y
  • Spine Width: 15 mm
  • Width: 147 mm
  • ISBN-10: 8483567113
  • Publisher Date: 01 Jan 2013
  • Binding: Paperback
  • Height: 226 mm
  • No of Pages: 157
  • Series Title: Viva
  • Weight: 272 gr


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