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Towards Competence: Thoughts and insights on Software Marketing

Towards Competence: Thoughts and insights on Software Marketing

          
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About the Book

Software firms as well as other high-technology firms have to deal with high competitive market conditions. At a consequence the firms have to find new strategies to stay competitive. That is being reflected in the marketing organisations of the firms. They look for new ways to become more competitive and to gain new demands. There are some marketing streams that are going to be implemented in these software firms. One of them is the often-mentioned relationship marketing. Another one that is going to be highlighted in this book is the so-called competence-based marketing. Competence-based marketing has the goal of transferring the internal competencies and resources of a company into value for the customer, which leads to the result of an increasing value of the firm itself in form of competitiveness and increasing share prices. This book will give some thoughts and insights on the emerging marketing trend of competence-based Marketing.
About the Author: As M.Sc in marketing Sebastian Grimm orders over international experiences in marketing, particularly from High Tech enterprises. At present Sebastian Grimm is active as Director Marketing of the company ICIDO GmbH, a vendor of software for visual decision-making processes. Besides it he is chairman of the German analyst relation working group in Frankfurt and chairman and joint founder of the BPM Allianz association - the independent union of international vendors of Business Process management solutions. Sebastian Grimm can refer to meanwhile several marketing books and a multiplicity of further publications in the international press.


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Product Details
  • ISBN-13: 9783833494840
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 263 gr
  • ISBN-10: 3833494840
  • Publisher Date: 10 Aug 2007
  • Height: 254 mm
  • No of Pages: 144
  • Spine Width: 8 mm
  • Width: 178 mm


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