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Tous Irrationnels! Votre cerveau vous joue des tours: Tous Irrationnels! Votre cerveau vous joue des tours

Tous Irrationnels! Votre cerveau vous joue des tours: Tous Irrationnels! Votre cerveau vous joue des tours

          
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About the Book

Saviez-vous que nous sommes tous influençables et manipulables ?

Nous faisons tout le temps des choix sans même nous en rendre compte. Un choix est le résultat d'un processus inconscient de perception et d'interprétation d'innombrables informations en un temps record !

Notre système de perception est OMNIPRÉSENT, INCONTRÔLABLE et très INFLUENÇABLE !

Principal moteur de nos actions et de nos réactions, notre système de perception nous pousse à faire des CHOIX IRRATIONNELS tous les jours, et parfois à commettre des erreurs.

Cela en fait une véritable arme pour les vendeurs et les manipulateurs ! Ceux qui connaissent les défauts de perception ne se priveront pas pour les exploiter contre vous en cherchant à vous influencer et vous manipuler.

Ce livre va vous transporter dans le monde imparfait du cerveau. Vous allez découvrir une autre dimension des relations humaines, là où se mêlent les erreurs de perception et d'interprétation.
Vous apprendrez à les éviter et à les utiliser à votre avantage pour influencer ou persuader vos interlocuteurs.

Vous pourriez ne plus voir le monde comme avant...

NOTE DE L'AUTEUR
Ce livre est à mettre entre toutes les mains ! Il a été écrit pour répondre aux besoins quotidiens de gens comme vous et moi.
Il intéressera particulièrement les professionnels de la relation humaine (commerciaux, acheteurs, négociateurs, managers, directeurs, gestionnaires, professions médicales, thérapeutes, enquêteurs ...) et plus généralement toutes les personnes s'intéressant aux sciences humaines.

Vous allez enfin pouvoir résister aux manipulateurs et obtenir ce que vous voulez !

TABLE DES MATIÈRES

Chapitre 1: INTRODUCTION
Petite histoire d'une longue évolution

Chapitre 2: LE CERVEAU, PREMIÈRE SOURCE DE DISTORSION DE LA RÉALITÉ
Un super ordinateur antique
* L'inconscient: le pilote automatique
* 1 tète - 2 hémisphères - 3 cerveaux
* Notre cerveau est social

Que retient notre mémoire ?
* Un tri sélectif inconscient

Les hormones jouent avec nos sens
* Elles influencent notre personnalité

Les émotions
* Les émotions nous protègent
* Les émotions positives au premier contact

Chapitre 3: CES ERREURS DE PERCEPTION QUI NOUS RENDENT IRRATIONNELS
Les illusions sensorielles
Comment nos espaces de vie altèrent la perception
* L'influence de l'environnement

Les cascades émotionnelles
* Les relations amoureuses

La réalité est-elle réelle ?
* Et si tout était relatif...
* Le temps

9 croyances et comportements irrationnels
* Les croyances
* Des comportements irrationnels

Chapitre 4: OBTENEZ ENFIN CE QUE VOUS VOULEZ
Influencer et motiver sans rien débourser
* Motivez vos collaborateurs ou vos amis

22 défauts de perception à utiliser à votre avantage
* Gérer les informations pour gagner en influence
* Comment contrer les résistances à la persuasion ?

Chapitre 5: SI VOUS N'AVEZ QUE 10 MINUTES POUR LIRE CE LIVRE...
Inciter une personne rationnelle à faire des choix irrationnels
Ne pas céder aux tentations et aux choix irrationnels

Chapitre 6: LE MOT DE LA FIN
Bibliographie


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Product Details
  • ISBN-13: 9781495938764
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 256
  • Series Title: French
  • Sub Title: Tous Irrationnels! Votre cerveau vous joue des tours
  • Width: 152 mm
  • ISBN-10: 149593876X
  • Publisher Date: 26 Feb 2014
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 14 mm
  • Weight: 345 gr


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