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Touristische Wettbewerbsfähigkeit von Destinationen: Darstellung der touristischen Wettbewerbsfähigkeit Mecklenburg-Vorpommerns am Indikatorenmodell des WTTC

Touristische Wettbewerbsfähigkeit von Destinationen: Darstellung der touristischen Wettbewerbsfähigkeit Mecklenburg-Vorpommerns am Indikatorenmodell des WTTC

          
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About the Book

Inhaltsangabe: Einleitung: Fragen der internationalen Wettbewerbsfähigkeit ziehen sich in zyklischen Schüben durch alle Bereiche der Wirtschaft und der Politik. Regelmäßig in Zeiten schwacher Konjunktur beschäftigen sich Forscher und Wissenschaftler mit den Themen Wettbewerb und Wettbewerbsvorteile, Standortqualität und letztendlich mit der Frage der Wettbewerbsfähigkeit einzelner Produkte, Branchen oder ganzer Volkswirtschaften. Die globale Entwicklung des Tourismus hat historisch gesehen mehrere Gründe. 1. Reisen als Selbstzweck löste sich mehr und mehr aus den ökonomischen, politischen und religiös-kulturellen Zweckzusammenhängen, in die es früher eingebettet war. 2. Ausgehend von einer kleinen elitären Oberschicht breitete sich das Reisen, in Verbindung mit politischen, sozialen und wirtschaftlichen Strukturwandlungen, über alle Bevölkerungskreise aus. 3. Nicht mehr Sitte und Tradition, aber auch nicht individuelle Reisekompetenz und Geschmack, sondern die von den Reiseorganisationen kreierten Reisemoden strukturieren den heutigen Tourismus. 4. Die Entwicklung der modernen Verkehrsmittel, speziell des Charterflugzeuges, ermöglicht ein Ansteigen der Reiseentfernungen, sodass sich der Tourismus bis heute fast auf dem gesamten Erdball ausgebreitet hat. Diese Entwicklung der Erreichbarkeit jeder Destination führte zu touristischem Wettbewerb dieser untereinander. Um sich für die Besucher attraktiv darzustellen, ergibt sich die Notwendigkeit wettbewerbsfähig zu werden und zu bleiben. Somit entstand auch im Tourismus das Bedürfnis nach der Entwicklung von allgemeingültigen Modellen zur Darstellung, Entwicklung und Beurteilung der Wettbewerbsfähigkeit. Aus dieser Problematik ergibt sich der Aufbau und die Gliederung der Arbeit. Im ersten Abschnitt werden Definitionen und Erklärungsansätze geliefert, um den Umfang und das Ausmaß der Problematik verständlich und nachvollziehbar darzustellen. Im Mittelteil befasst sich die Arbeit mit möglichen Ansätzen und Modell


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Product Details
  • ISBN-13: 9783838685878
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 177 gr
  • ISBN-10: 3838685873
  • Publisher Date: 21 Feb 2005
  • Height: 210 mm
  • No of Pages: 128
  • Series Title: German
  • Sub Title: Darstellung der touristischen Wettbewerbsfähigkeit Mecklenburg-Vorpommerns am Indikatorenmodell des WTTC
  • Width: 148 mm


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Touristische Wettbewerbsfähigkeit von Destinationen: Darstellung der touristischen Wettbewerbsfähigkeit Mecklenburg-Vorpommerns am Indikatorenmodell des WTTC
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Touristische Wettbewerbsfähigkeit von Destinationen: Darstellung der touristischen Wettbewerbsfähigkeit Mecklenburg-Vorpommerns am Indikatorenmodell des WTTC
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Touristische Wettbewerbsfähigkeit von Destinationen: Darstellung der touristischen Wettbewerbsfähigkeit Mecklenburg-Vorpommerns am Indikatorenmodell des WTTC

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