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Tourismus und Börse - Die Aktiengesellschaft in der Tourismuswirtschaft

Tourismus und Börse - Die Aktiengesellschaft in der Tourismuswirtschaft

          
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About the Book

Inhaltsangabe: Einleitung: Der Tourismus kann heute und zukünftig als einer der wichtigsten Wirtschaftszweige in Europa und weltweit angesehen werden, wodurch sich auch der Wettbewerb auf den touristischen Märkten zunehmend verhärtet. Der Ausleseprozess bei Unternehmen und Regionen in Deutschland hat inzwischen auch die lange Zeit von Wachstumsraten verwöhnte Reisebranche erreicht. Infolge dieser Entwicklung wird für Unternehmen und Destinationen eine systematische Planung des Marktauftritts, die Suche nach Profilierungsmöglichkeiten und die Segmentierung in differenziert zu bearbeitende Teilmärkte immer wichtiger. Marktnischen müssen dabei schnell besetzt und Trends rechtzeitig erkannt werden. Die Voraussetzung für eine strategische Bearbeitung von Märkten und eine langfristige Sicherung des Markterfolges bilden starke Unternehmen mit einer ausgewogenen Kapitalstruktur. Problemstellung: Eine geringe Eigenkapitalausstattung und die dynamische Entwicklung der Eigenkapitalquoten stellen seit geraumer Zeit für eine Vielzahl bundesdeutscher Unternehmen eine besondere Herausforderung dar. Die Sichtweise, dass im Rahmen der Finanzmittelbeschaffung zum Beispiel durch Aktienemission auch eine Geldanlage angeboten wird, die den Bedürfnissen der Nachfrager entsprechend ausgestaltet werden kann, wurde lange Zeit vernachlässigt. In der Tourismuswirtschaft unterscheidet sich die Angebotsgestaltung von anderen Wirtschaftszweigen insbesondere dadurch, dass neben den privatwirtschaftlich erbrachten Leistungen ein umfangreiches Angebot an öffentlichen Gütern zur Verfügung gestellt werden muss. Ein bedeutender Teil der Tourismuswirtschaft ist daher den öffentlichen Betrieben und der kommunalen Verwaltung zuzurechnen. Aufgrund der defizitären Haushaltslage in den Kommunen und der ineffizienten Beschäftigungs- und Investitionspraxis in öffentlich geführten Unternehmen ergeben sich dort vielfach Probleme. Ziel der vorliegenden Diplomarbeit ist es, die Bedeutung der Gestaltung von


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Product Details
  • ISBN-13: 9783836602556
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 148 mm
  • ISBN-10: 3836602555
  • Publisher Date: 29 Mar 2007
  • Height: 210 mm
  • No of Pages: 180
  • Series Title: German
  • Weight: 245 gr


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