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TOPSIM - General Management II

TOPSIM - General Management II

          
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About the Book

Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Christian-Albrechts-Universität Kiel, Sprache: Deutsch, Abstract: Die vorliegende Seminararbeit bescheibt das Vorgehen des fiktiven Unternehmens ICopix AG aus dem Blickfeld des Vertriebsmanagements im Rahmen des Planspiels TOPSIM - General Management II. Hierbei gehe ich auf die getroffenen Managemententscheidungen im Geschäftsverlauf näher ein und erläutere bzw. rechtfertige unser Vorgehen auf Basis der fiktiven wirtschaftlichen Entwicklung. Die Entscheidungen werden dabei soweit möglich mit wissenschaftlicher Literatur fundiert. Zudem werden weitere Empfehlungen für die zukünftige Geschäftstätigkeit gegeben und im letzten Kapitel Kritik an begangenen Fehlern während der Simulation geübt. Das Planspiel TOPSIM - General Management II ist ein anspruchsvolles, generelles und aktuelles Industrie-Planspiel. Es behandelt alle Bereiche eines Unternehmens von der Fertigung über Einkauf, Personalplanung, Forschung und Entwicklung bis hin zu Marketing und Vertrieb, sowie auch Themen wie Produktlebenszyklen, Personalqualifikation, Produktivität, Rationalisierung, Umweltaspekte, Aktienkurs, Unternehmenswert und ab der Version 11.0 auch das Rating. In der Standardversion sind bereits drei Wirtschaftsszenarien wählbar. Vier zusätzliche Spielverläufe können erworben werden. Ein umfangreiches Berichtswesen (internes Rechnungswesen mit detaillierter Kostenrechnung, externes Rechnungswesen, ausführliche Marktforschungsberichte) liefert die Informationen für die Entscheidungen der Teilnehmer. Komplexitätssteigerung im Spielverlauf: Modulares, nach didaktischen Gesichtspunkten aufgebautes Konzept: Die Teilnehmer werden schrittweise an komplexe Themenstellungen herangefürt. Für die Durchführung stehen dem Planspielleiter verschiedene Szenarien zur Verfügung. Integrierte Sprachumschaltung deutsch/englisch/französisch/italienisch/russisch/griechisch. Rechnungslegung wahlweise


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Product Details
  • ISBN-13: 9783640557684
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 216 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 50 gr
  • ISBN-10: 3640557689
  • Publisher Date: 23 Mar 2010
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm


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