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Top-Down zum Digitalen Unternehmen: Handlungsempfehlungen für die erfolgreiche Transformation

Top-Down zum Digitalen Unternehmen: Handlungsempfehlungen für die erfolgreiche Transformation

          
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About the Book

"Deutsche Unternehmen verschlafen die Digitalisierung." An dieser vielfach zu hörenden Aussage muss etwas dran sein - zu häufig gibt es warnende Berichte dazu in den Medien. Auf Fachtagungen diskutieren Führungskräfte, Beratungsunternehmen und die Politik intensiv darüber, was zu tun sei. Allianzen werden geschmiedet. Euphorisch werden die Chancen dargestellt oder düstere Bilder davon gezeichnet, was die erfolgreich agierenden Konkurrenten schon so alles auf die Beine gestellt haben. Führungskräfte stehen nun vor der Herausforderung, Antworten auf die Digitalisierung zu finden, Orientierung zu geben und eine Neuausrichtung ihrer Unternehmensstrategien vorzunehmen. Mutige Entscheidungen über das zu treffen, was genau zu tun ist, ist ein komplexer und von vielen Faktoren abhängiger Prozess: Was häufig fehlt, ist eine (lukrative) Digitalstrategie. Dieses Buch soll Sie als Führungskraft aus dem Business, dem Öffentlichen Dienst oder der Unternehmens-IT von der Digitalisierung überzeugen, die Digitalisierung konkreter beschreiben und aufzeigen, wie eine digitale Transformation gelingen kann.


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Product Details
  • ISBN-13: 9783739231211
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 344 gr
  • ISBN-10: 3739231211
  • Publisher Date: 26 Jan 2016
  • Height: 210 mm
  • No of Pages: 260
  • Series Title: German
  • Sub Title: Handlungsempfehlungen für die erfolgreiche Transformation
  • Width: 148 mm


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