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Time Pressure Factor Brings What Effect To Influence Consumer Behavior

Time Pressure Factor Brings What Effect To Influence Consumer Behavior

          
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About the Book

However, instead of attractive good product quality method can attempt consumers to make time pressure consumption behavior. The another method is brand loyalty building method, which can be attempted to encourage or persuade consumers to feel consumption desire need to make decision to buy the brand of any products in time pressure consumption environment. For example, when the consumers feel the brand is loyalty and it can build good image to his/her feeling, and this time pressure factor can inlfuence this brand of any products which has high discount price to attract the consumer individual attention, e.g. familiar brand high class cars, the good confident house agent's high class houses, and the expensive and infrequently buying items, come under this category. When their prices are fallen down to sell cheaper, e.g. twenty per cent discount or more than twenty percent discount sale price than the other similar competitive brands' any products' normal prices. Then, it is possible to let these expensive items' consumers have high involvement and high feeling need in time pressure consumption environment. Because they assume that this discount sale price will be short time sale price, e.g. after three months or next month etc. short time discount sale price in short time period. Then, these expensive items' prices will be raised to the normal sale price, even higher price. so, they have time pressure feeling to feel that it is right time to make consumption decision in order to avoid to lose these low price purchase benefit in this unpredictive cheap discount price purchase items. so, if the expensive item marketer can build long time good brand loyalty relationship to consumers. Then, it will have much influential effort to persuade consumers feel consumption desires need by its any extensive items in the unpredictive short term discount period, due to they do not want to loss this large discount purchase price chance. So, short time discounted sale price, it is another method to persuade consumers to choose to buy the brand's any products in short time pressure consumption environment.The another persuading time pressure consumption method is that it can let consumers to think more habitual buying the kind of products. products like stationery, groceries, food etc. fall under this category. For example, when the consumer fees the brand of any products, he/she has habitual purchase experience, of he/she feels that the brand's any products won't sell in market temporary, even he/she can not buy it to use again. Then, it is possible to infuence him/her to feel immediate purchase need to buy a lot of product or food number to keep to use or eat later in the time pressure environment, e.g. the food consumer buys the brand of any breads to eat in supermarkets habitually, but in this moth, he/she watchs TV advertisement to be acknowledge this brand of any breads won't be bought from any supermarkets as soon as possible. Hence, it is possible to influence him/her to plan to make choice to buy a lot of number of this brand of any breads in order to keep the enough of this brand of breads number to eat later. So, this brand of any breads sale loss in supermarkets that will cause the habitual food consumers of this brand of breads, whom make consumption choice to buy a lot number of this brands any breads in short time suddenly. Because they are eating this brand of any kinds of breads habitually.


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Product Details
  • ISBN-13: 9781096511878
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 279 mm
  • No of Pages: 116
  • Spine Width: 8 mm
  • Width: 216 mm
  • ISBN-10: 1096511878
  • Publisher Date: 01 May 2019
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 390 gr


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