⦁Car past driving safe record report performance influences car buyer choiceBut some automative analysts believe that shoppers can and should get even more consider used models from automakers with the longest bumper-to-bumper and powertrain warranties, such as automaker buyers of a used Hyundai or Kia get the remaining balance of both warranties, capped at five years or 60,000 miles. When buying any used car, remember that your best choices should have solid CR reliability scores, a clean history report, and the safety features you want. Imagine you are a consumer who is about to purchase a car. You may imagine it to be any consumer (male or female, in full time employment or student, married or single, old or young, rich or poor, children or no children, etc') but be sure to clearly state the personal characteristics you imagine this particular consumer to have. It may also be useful at this point to establish whether you are able to gain information on your imaginary chosen consumer (from sources such as Mintel) so that you have credible sources from which to base your report on. Your report is expected to describe and explain the characteristics that affect consumer behaviour and outline the consumer decision-making process as it relates to purchasing a car for this consumer. You should also discuss the relevance of the decision-making process to Marketers of cars in general and provide recommendations of how they can influence the stages of the decision-making process.⦁The car buyer or car renter making decision processThe term consumer behavior includes the customers of specific goods and the people using the goods. It is usually used to refer to any human market behavior and use of products and services. Today, consumer behaviour is a multidisciplinary science that investigates not only the consumer decision-making process and the acquisition of product, but also the further activities of the consumer after the purchase of the product, such as using, evaluating and rejecting the product or service (Blackwell et al. 2001).Consumer Behavior IncentivesAccording to the definition given by Wilkie (1994) people buy and consume goods to satisfy their needs and desires. It could be said that consumer behavior is a behavior motivated to meet specific goals, needs and desires. In most cases - though not all - of the consumer behavior, people buy and consume goods as a means to satisfy some of the needs - material and sometimes emotional. It should be noted that consumers motives are not always obvious to third parties and as a result the use of theories and conduct of researches are necessary for better understanding of consumer behavior. In the present example, the woman wants a car to go to work, pick up kids from school and go to super-market. These are her stated needs. The car marketer should find out the emotional needs of the particular customer.A part of consumer behavior derives purely from functional motives), such as when someone buys bricks to build a house, buys a car to satisfy transportation needs while another part of his/her behavior is stimulated by selfexpressive motives (Wilkie, 1994: ), as when someone buys a gift for to thank a family member or buy a car to satisfy his prestige needs. Blackwell et al.(2001), in contrast with this position argue that the needs of consumers should not be divided into two major categories, but in subcategories that should include and explain better the different consumer needs. Some of these needs are the physiological needs, the need for health and safety (as it is the case of the car - safe travels), love and companionship, the need of financial resources, the need for pleasure, the need for the creation of the social image of the individual (buying a specific car brand to enhance personal prestige), the need of possessing (everybody has a car) and the need of information (Blackwell et al. 2001:233-245