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Thinking in New Boxes

Thinking in New Boxes

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About the Book

In a constantly evolving business landscape, companies must employ creative and adaptable solutions to remain competitive and successful. It is no longer enough to "think outside the box". To be truly innovative, corporations must be able to tap into their vast personal reserves of creativity to develop strategies and models that will work in a variety of new environments--and then implement them. Brabandere and Iny use their years of experience with one of the leading consulting firms in the world, BCG, to give readers concrete and actionable tools for producing valuable results through practical creativity. Both intellectually sophisticated and relentlessly engaging, Thinking In New Boxes allows CEOs, managers, entrepreneurs, and small business owners to create new models that are not only original, but also timely, implementable, and within reach. INTERNATIONALLY RECOGNIZED CONSULTING FIRM: With over 75 offices, and 5,600 consultants, the Boston Consulting Group is one of the leading consulting firms in the world, that works with many of the Fortune 500 and equivalents in pretty much every market worldwide, and has proven techniques for successfully navigating complex business problems. BCG IS ENTHUSIASTIC ABOUT PROMOTION: They will use both their external and interneral PR firms for promotion, put together a range of collateral marketing materials such as an executive summary booklet, as has been done for previous BCG books, put a sitelet together on bcgperspectives.com with various multimedia pieces, also thinkinginnewboxes.com, promote the book on all of BCG's other channels (BCG.com, on campus, to alumni, etc), and promote the book to local companies' events. FASCINATING CASE STUDIES: Brabandere and Iny use actual case studies from their own experiences to illustrate the tools they use in real consulting sessions. ACTIONABLE EXERCISES AND ILLUSTRATIONS: The authors provide clear directions for performing the kinds of group brainstorming activities they conduct in consulting sessions, as well as illustrations. AUDIENCE: Beyond business readers alone, Thinking in New Boxes will appeal to entrepreneurs, teachers, politicians, manufacturers, and more. Anyone interested in generating creativity will find value in this book, as will the 50,000+ people who have 'liked' BCG on Facebook. BCG's 50th ANNIVERSARY is this year, with a massive party in June. They will tie the book launch into this celebration. LUC DE BRABANDERE is a Fellow and a Senior Advisor in the Paris office of The Boston Consulting Group. He leads strategic seminars with senior executives and management from a range of companies looking to develop new visions to prepare for the future. He is the author or co-author of 9 books, including The Forgotten Half of Change: Achieving Greater Creativity through Changes in Perception, and a columnist for various newspapers in France and Belgium. Prior to joining BCG, he was the general


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Product Details
  • ISBN-13: 9780812986365
  • Publisher: Random House
  • Publisher Imprint: Random House
  • Language: English
  • Weight: 500 gr
  • ISBN-10: 0812986369
  • Publisher Date: 2013
  • Binding: Paperback
  • No of Pages: 352

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