Everybody knows that first things come first but few men know what the first things are in men's clothing. Most men waste much of their time and effort buying the wrong articles of clothing because they are looking for the wrong things. Here are some examples. 1) Most consumers believe quality garments wear better and last longer, but they have no clear ideas concerning how to judge the quality of products. So, they buy expensive clothing or buy whatever famous designers make. 2)The vast majority of consumers want to buy a tie that looks sharp, beautiful or fun. They also want the tie to match their jacket, shirt and slacks. The tie looks sharp, but the wearer is not. Most men never realize that the primary goal of men's clothing is not to look pretty or handsome. 3)Many men buy fancy suits and have the suits altered incorrectly or send the suit to a dry-cleaner regularly to have the suits damaged by chemicals or by over-pressing. The mistakes can be avoided if consumers know how to put the first things first. If a man buys everything he wears according to his face, he will have less to worry about which articles of clothing coordinate well with other clothing items. If a man buys the right size clothing according to current standards in the industry instead of the brand name or price tag, he will have less to worry about whether his clothing items will wear better and last longer. This book lists a number of first things that consumers should know when shopping and wearing men's clothing. Once they set their priorities straight, they will find it difficult to buy and wear the wrong articles of clothing. They will also find it easier to buy what they need or want.
About the Author: Dr. Ivan M.C. Chen was born in 1956 in Taipei, Taiwan. He graduated in 1977 from Ming-Chi Institute of Technology. In 1983, Dr. Chen came to the United States to pursue advanced degrees. He earned an MBA from the University of Scranton, PA in 1985 and a Ph.D. in education from the University of Missouri-Kansas City in 1991. Dr. Chen strives for perfection on everything he does. He studies constantly and becomes an expert on whatever he does. He has been able to share his expertise through publications in various professions. He wrote a manuscript, The Psychology of Soldiers, which was recommended by the Ministry of Defense to join the Seventh Military Sciences Golden Statue Award Contest in Taiwan. He published many articles on business and management in prominent magazines and journals in Taiwan. He was chosen as one of the keynote speakers from all over the world to present his doctoral dissertation in the Seventh Conference of Distance Education Association held at the University of Wisconsin-Madison in 1991. After serving tens of thousands of customers in a retail department store for more than a decade, Dr. Chen has gained valuable expertise in menswear. Dr. Chen has been able to understand and explain many phenomena in men's clothing better than any fashion expert. Dr. Chen often provides surprising, yet convincing explanations. Many of his answers are thought provoking and are contrary to common beliefs.