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Theoretische Grundlagen des Consulting in der Reiseindustrie: Im Spannungsfeld zwischen Generalisierung und Spezialisierung der Beratungsleistung

Theoretische Grundlagen des Consulting in der Reiseindustrie: Im Spannungsfeld zwischen Generalisierung und Spezialisierung der Beratungsleistung

          
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About the Book

Akademische Arbeit aus dem Jahr 2014 im Fachbereich BWL - Sonstiges, Note: 1,7, Hochschule Koblenz, Sprache: Deutsch, Abstract: Eine allgemein anerkannte Definition des Begriffes Consulting existiert bedingt durch die Vielfalt der Beratungsinhalte und -methoden sowie die kontinuierliche Ausdehnung der Beratungsbedürfnisse weder in der Literatur noch in der Unternehmenspraxis. Vielmehr wird eine einheitliche begriffliche Abgrenzung seit Jahren kontrovers diskutiert. Laut Deelmann/Petmecky ist Consulting, neben Beratung et cetera, eine Ausprägung des Begriffskontextes "Unternehmensberatung", der nicht geschützt ist und demnach frei interpretiert werden kann. So beschreibt Lippold Consulting zunächst sehr allgemein als "die externe Unterstützung zur erfolgreichen Bewältigung des Wandels". Im Vergleich dazu ist der Definitionsansatz von Reineke/Bock schon ein wenig präziser. Sie definieren Consulting als die individuelle Analyse und Lösung von Problemstellungen, bei der eine Interaktion zwischen externen, unabhängigen Personen (Einzelberatern) oder Beratungsorganisationen und einem ratsuchenden Klienten stattfindet. Aus dem Inhalt: - Begriffliche Definition und Abgrenzung; - Beratungskonzeption; - Beratungsmotive; - Beratunsprozess; - Geschäftsdefintion - Bestimmung der Beratungsfelder; - Ausrichtung der Beratungsleistung


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Product Details
  • ISBN-13: 9783656972068
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 58
  • Series Title: German
  • Sub Title: Im Spannungsfeld zwischen Generalisierung und Spezialisierung der Beratungsleistung
  • Width: 148 mm
  • ISBN-10: 3656972060
  • Publisher Date: 08 Jun 2015
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 86 gr


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Theoretische Grundlagen des Consulting in der Reiseindustrie: Im Spannungsfeld zwischen Generalisierung und Spezialisierung der Beratungsleistung
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Theoretische Grundlagen des Consulting in der Reiseindustrie: Im Spannungsfeld zwischen Generalisierung und Spezialisierung der Beratungsleistung
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