The reader's reading method choice psychology How electronic book publish can change reader traditional reading habit ? It is one interesting question to predict and measure why the reader chooses the book to study or how his /her reading habit behavior orreading attitude which can influence her/his reading interest or reading book choice in this book sale market. I shall indicate some factors why and how influences reader individual reading behavior or book choice as below: ⦁Fair Pricing of The eBook or paperBook Perception Factor Internet can influence buyer choice, such as whether the reader either choose to buy the ebook or paperbook choice .People will pay for convenience, entertainment, art, education, enlightenment, fun, the ability to have something instantly and many will even pay a little more for a product that is friendly to the environment. In reading industry, ebooks are all of that and they can be read again and again without costing readers more. People love to be entertained. They love to be enlightened. They love convenience. They love instant gratification. So why is it that publishers are fighting a pricing battle for ebooks? For example, Amazon wants to see ebooks at $9.99 or less, publishers are fined for allegedly trying to price fix ebooks and readers demand to know why they should have to pay the same for an ebook as they do a paper book. With authors, publishers, booksellers and consumers all trying to be heard on this topic of ebook prices the question persists; how much should ebooks cost?In the economic "supply and demand" view, what cost to readers and to the publishing industry? Reading the flurry of articles written about the DOJ's charges of price-fixing, as a reader, I initially felt like I was being taken advantage of. I must be, because the DOJ is forcing publishers to pay back some of the money readers paid for books. So obviously readers were over-charged, right? Not necessarily. And I realize that the charges against the publishers are about the conspiracy and not a reflection of what the government thinks ebooks should cost.Regardless of what it costs to create a book, if no one is willing to pay the price publishers are asking then one of two things will happen; either publishers will offer less books, taking less chances on new authors, or publishers will have to cut costs in other ways to lower pricing. Or, perhaps, publishing houses are no longer needed. So, ebook publishers can replace paperbook publishers more easily if ebook price can keep very low to compare any one paper book price. Of course, a lot of people are speculating to benefit from self-publishing or are struggling to be part of an industry that can't afford them. When publishers cut costs in order to meet the demands of readers for less expensive books, then the publishers can't take chances on publishing books that are not a sure bet to make money, leaving many out of work authors to move to self-publishing, setting lower prices that publishers are then expected match, which causes them to make less money from epublish online sale channel.What does this have to do with ebook pricing? A lot really, because it causes us to focus on the side effect of the problem instead of the problem itself. The problem is that no one is addressing the psychology of fair pricing of ebooks from the point of view of the end consumer; the reader.