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technischen Vorraussetzungen, strategische Planung, Realisierung und Sicherheitsaspekte eines Interneteinsatzes in kleinen und mittelständischen Unternehmen

technischen Vorraussetzungen, strategische Planung, Realisierung und Sicherheitsaspekte eines Interneteinsatzes in kleinen und mittelständischen Unternehmen

          
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About the Book

Inhaltsangabe: Problemstellung: Das Internet hat in den letzten Jahren einen Boom sondergleichen erlebt. In vielen Unternehmen wurde das Arbeitsleben bereits entscheidend von dieser neuen Technologie beeinflußt. Bill Gates, der Präsident und CEO von Microsoft, vertritt die Ansicht, daß das Internet fast alle Bereiche zwischenmenschlicher Kommunikation revolutionieren wird und die wichtigste Neuerung im Computermarkt seit der Einführung des IBM PC 1981 sei. Immer mehr Unternehmen drängen in das Internet, um sich die vielfältigen Möglichkeiten zu Nutzen zu machen und um ihre Produkte oder Dienstleistungen zu präsentieren. Oftmals ist die Angst, den Anschluß zu verpassen, das entscheidende Motiv für den Zugang zum Internet. Aber viele Unternehmen setzen aber das Internet schon heute sehr effektiv als Werbemedium, Vertriebsweg oder zu anderen kommerziellen Zwecken ein. Der Prozeß zur strategischen Planung und Realisierung eines Interneteinsatzes in mittelständigen Unternehmen soll in dieser Diplomarbeit dargestellt werden. Unter strategischer Planung soll hier die zielgerichtete Bestimmung zukünftigen Handels verstanden werden. Die geplanten Maßnahmen zum Einsatz von Kommunikationsmedien auf Basis der Internet-Technologie werden dann während der Planausführung realisiert. Die Zielgruppe „kleine und mittelständige Unternehmen" sollen nicht anhand von exakt meßbaren Größen festgemacht werden. Vielmehr soll sie alle Unternehmen umfassen, die ihre Datenverarbeitung nicht fest in die Organisation des Unternehmen eingebunden haben. Dazu gehören alle Unternehmen die entsprechende Dienstleistungen aus den verschiedensten Gründen bisher vollständig extern bezogen haben, aber auch kleine Unternehmen mit nur wenigen Mitarbeitern. Die Nutzung des Internet ist schon lange nicht mehr nur für Großunternehmen realisierbar. Auch kleinen und mittelständigen Unternehmen bietet sich die Möglichkeit, mit Kreativität und geringen finanziellen Mittel eine Präsenz zu schaffen, die der von U


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Product Details
  • ISBN-13: 9783838605630
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3838605632
  • Publisher Date: 12 Dec 1997
  • Height: 210 mm
  • No of Pages: 90
  • Series Title: German
  • Weight: 131 gr


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technischen Vorraussetzungen, strategische Planung, Realisierung und Sicherheitsaspekte eines Interneteinsatzes in kleinen und mittelständischen Unternehmen
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technischen Vorraussetzungen, strategische Planung, Realisierung und Sicherheitsaspekte eines Interneteinsatzes in kleinen und mittelständischen Unternehmen
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