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Technical Communication, 8e

Technical Communication, 8e

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Join the thousands of students who have used Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH to develop the communication skills that employers consistently rank at the very top of the qualifications they seek in college graduates. You will learn to meet the special demands and expectations of the workplace by adapting and building on what you already know about writing and speaking effectively. Chapters guide you through the writing process and teach you how to communicate successfully at work, whether in print, orally, online, or through social media. Throughout, you'll find easy-to-learn guidelines and thoroughly annotated examples of effective communications.

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About the Book

Thousands of students have successfully improved their writing and design skills using Anderson’s TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH. Known for its treatment of the rhetorical situation and coverage of usefulness and persuasion, this edition renews the focus on the reader-centered approach and includes new learning outcomes at the start of each chapter to help students gain more from their reading.

About the Author

Paul V. Anderson is Director of Writing Across the University at Elon University in Elon, NC. He was previously Director of the Roger and Joyce L. Howe Center for Writing Excellence at Miami University (Ohio), where he also served as the founding director of the university’s programs in technical and scientific communication. To support various individual and collaborative projects, he has received more than $1,000,000 in external grants for research and program development in technical communication. As a researcher and consultant to business and government, Anderson has conducted workshops and made presentations in Europe, Asia, Australia, and Africa, as well as across the United States. His publications, which have won awards from the Society for Technical Communication and the National Council of Teachers of English, address such topics as technical communication practice and theory, ethical issues in research and teaching, research methods, pedagogy, and assessment. Anderson has been selected as a Fellow of the Society for Technical Communication, Association of Teachers of Technical Writing, and Miami University’s Institute of Environmental Science.



Table of Contents:
PART I: INTRODUCTION. 1. Communication, Your Career, and This Book. 2. Overview of the Reader-Centered Communication Process: Obtaining a Job. PART II: DEFINING YOUR COMMUNICATION’S GOALS. 3. Defining Your Communication’s Goals. PART III: PLANNING. 4. Planning for Usefulness. 5. Planning Your Persuasive Strategies. PART IV: CONDUCTING RESEARCH. 6. Conducting Reader-Centered Research: Gathering, Analyzing, and Thinking Critically About Information. 7. Using Five Reader-Centered Research Methods. PART V: DRAFTING PROSE ELEMENTS. 8. Drafting Reader-Centered Paragraphs, Sections, and Chapters. 9. Using Nine Reader-Centered Patterns for Organizing Paragraphs, Sections, and Chapters. 10. Developing an Effective, Professional Style. 11. Beginning a Communication. 12. Ending a Communication. 13. Writing Reader-Centered Front and Back Matter. PART VI: DRAFTING VISUAL ELEMENTS. 14. Creating Reader-Centered Graphics. 15. Creating Eleven Types of Reader-Centered Graphics. 16. Designing Reader-Centered Pages and Documents. PART VII: REVISING. 17. Revising Your Drafts. 18. Testing Your Drafts for Usefulness and Persuasiveness. PART VIII: APPLICATIONS OF THE READER-CENTERED APPROACH. 19. Creating Communications with a Team. 20. Creating and Delivering Listener-Centered Oral Presentations. 21. Managing Client and Service-Learning Projects. 22. Creating Reader-Centered Websites. PART IX: SUPERSTRUCTURES. 23. Letters, Memos, E-mails, and Digital Exchanges. 24. Writing Reader-Centered Proposals. 25. Writing Reader-Centered Empirical Research Reports. 26. Writing Reader-Centered Feasibility Reports. 27. Writing Reader-Centered Progress Reports. 28. Writing Reader-Centered Instructions. Appendix A: Documenting Your Sources. Appendix B: Projects. References.


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Product Details
  • ISBN-13: 9788131528402
  • Publisher: Cengage Learning India Pvt.Ltd.
  • Publisher Imprint: Wadsworth
  • Edition: 08
  • Language: English
  • Width: 203 mm
  • ISBN-10: 8131528405
  • Publisher Date: July' 2015
  • Binding: Paperback
  • Height: 254 mm
  • No of Pages: 672

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