Written by successful Second Life resort owner Irie Tsure, this comprehensive guide will accompany you on the tricky journey from Newbie to practising expert in the virtual world of Second Life. Teach Yourself Making Money in the Second Life World is intended to cover every skill required to enjoy and prosper within this virtual world but in particular focuses on those entrepreneurial activities, strategies and skills which can help you get ahead in business in Second Life.

This book is packed with advice for virtual entrepreneurs looking to develop independent businesses within SL, perfect for individuals or small companies interested in entering SL and succeeding there.

Authored by an established, popular business savvy and creative SL character, areas covered include: 

The Second Life economy
Intellectual property rights
Creating retail objects 
Creating fashion items including clothing, hair and footwear 
Scripting 
Creating animations including QAvimator and how to upload an animation
Putting it all together including the creative process
Retail outlets and venues including how,to rent or to buy space,store design and layout, selling your products in-world,opening a resort or nightclub, streaming music into Second Life,including your own music, developing the business,minimising lag, community and staff 
Land management including: finding, buying and selling land in Second Life, obtaining a private island, making money from virtual land, managing a Shopping Mall, checking and improving a region's performance 
Real-world brands in Second Life - examining the opportunities etc
Marketing in second life including: branding, Second Life groups, promoting your business
Appendices: A Irie's summary of success; B My past, our present and the future; C: Useful keyboard shortcuts

Most other books are written by techies or tourists, not by an author who has actually made the SL experience work for themselves. This is the real McCoy.

Table of Contents:
preface
01 business in second life including: the Second Life economy, understanding the Second Life market, intellectual property rights etc
02 creating retail objects including: the rulers and building grid, useful Prim Shapes,
03 advanced texturing including: capturing in-world textures; acquiring real-world textures; editing textures,adding text to an image, using transparency;advanced texture editing, using textures effectively,texturing solutions, texturing sculpted prims,texturing summary
04 creating fashion items including: clothing, using the Appearance menu, using Texture Maps, creating clothing, prim hair and footwear etc.
05 understanding scripting including: an introduction to scripting, LSL data types, LSL flow statements, debugging etc
06 creating animations including: an introduction to animating, creating animations using QAvimator, uploading an animation etc
07 putting it all together including: the creative process etc
08 retail outlets and venues including:starting small,to rent or to buy space?,location, location, location!,store design and layout, selling your products in-world,opening a resort or nightclub, streaming music into Second Life,streaming in your own music, developing the business,minimising lag,community, staff etc
09 land management including: finding land for sale, buying and selling land in Second Life, obtaining a private island, making money from virtual land, managing a Shopping Mall, checking and improving a region?s performance etc.
10 real-world brands including: real-world brands in Second Life, examining the opportunities etc
11 marketing in second life including: branding, Second Life groups, promoting your business etc
Appendices: A Irie?s summary of success; B My past, our present and the future; C: Useful keyboard shortcuts
index