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Teach Yourself Entrepreneurship

Teach Yourself Entrepreneurship

          
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About the Book

There is no hotter topic than entrepreneurship in today's world of business and this is the perfect guide for anyone wanting to learn how to develop their entrepreneurial skills and fulfil their business potential. Containing lots of practical advice, it also features interviews with successful entrpreneurs who have a wealth of experience to share. Coverage includes the different types of entrepreneurial opportunity out there, how to maintain passion, persistence and personal drive and how to 'outskill' your competitors. There is also a final chapter on how to maximise the value of your business for selling, should you decide to move on to other challenges or to retire.

Written by a leading expert on entrepreneurship, this is a must have for anyone looking to be the next Alan Sugar!

Table of Contents:
Chapter 1: What if Your Entrepreneurial Dream Happened? What is an entrepreneur? Who wants to be an entrepreneur? Who will benefit from this book? Interview: Austin Reynolds Read and grow rich. How to see the world differently.How easily can you become a successful entrepreneur? What stops you being an even better entrepreneur? How to make a million. On being a happy entrepreneur
Chapter 2: Types of Entrepreneur. How do you get started? What are the key qualities of an entrepreneur?What does it take to become a better entrepreneur? The qualities needed. S.M.I.L.E. your way to success. Systems Entrepreneurs. Money Entrepreneurs. Innovative entrepreneurs. Lifestyle Entrepreneurs. Empire Building Entrepreneurs.The Profile Test. Profile Suggestions. Well Known profiles. Interview:Richard Lowden.Summary
Chapter 3: Types of Entrepreneur Opportunity. Street S.M.A.R.T.S.: Self Employment; Multi Level Marketing; Acquire A Business; Royalty; Turn Key Operations; Start Up. Choices.
Chapter 4: Seeing Opportunities. What shall I do? Confusion to clarity. Acting on Inspiration. The opportunist.Interview: Kevin Uphill.Your lucky day: Failure and other opportunities.Entreployee.Why do you want to be a very successful entrepreneur? Where do I start? The buck stops here. Pennies from heaven.Transformations. We can have and be heroes. Joining the club. The purist. Only you can decide. Summary
Chapter 5: Maintaining Passion, Persistence and Personal Power? Feeling fantastic. When the going gets tough you have got to get tougher.The positive benefits of negative thinking.Rollercoaster to rocket.Ambition to action.Donkey derby. Interview: Sensei Elliott Personal power.Fast forward.Desire ? aspire ? retire.
Chapter 6: Going To Plan? Types of company. Thinking about the future.Business plan or loan application? The magic formula is S - C = P. Golden rules. On target for success. Interview: Paul Nuth. Money as a goal. Threats. If you could go back five years. The first step is the hardest. Getting started. Loans and Moans. Equity: Venture capital explained. Wealth Reservoir. How to make your own luck. Marketing your way to sales. Moving on. The case for planning.
Chapter 7: Street Strategies and Tested Techniques. Frequently asked questions. Interviews.
Chapter 8: How Better Knowledge Can Make You a Better Entrepreneur. Quality advice that is value for money. What knowledge do you require to be a successful entrepreneur? Knowledge of the law. Knowledge of money. Knowledge of the difference between an asset and a liability.What are your assets. Keeping your finger on the pulse. Where the ideas come from. Interview: Homayoon Fassihi. Know your advantages.
Chapter 9: Better skills than your competitors. Skills from other aspects of your life. Skills at managing time. Skills at getting the best out of everything. Skills of developing good habits. Skills with information management. Skills at managing capital. Skills at managing expenses. Skills at standing apart. Skills with online marketing. Using your skills to be free. Does McDonalds have the best skills in baking the best burgers? Skills at reading people. Skills to constantly improve efficiency. Skills at time management. Skills at drawing out good ideas from the people around you. Skills at choosing the right people. Skills at cold calling. Skills at selling. Skills at turning ideas into products that sell. Skills in spotting future trends. A skill taken from Bruce Lee. The skill of illusion. Skill at persistent motivation.
Chapter 10: The happy entrepreneur.What makes a happy entrepreneur? Those at home.Fit and a fortune.My baby.Don?t risk your retirement.The path with a heart. Risk taking culture.Making the world a better place.Positive environment:the quick tick test.
Chapter 11: Going For It!!!!Focus. The success decision. Motivation. Custome


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Product Details
  • ISBN-13: 9780340930137
  • Publisher: Hodder Education
  • Publisher Imprint: http://images.hachette.co.uk/Websites/Images/Store
  • Height: 199 mm
  • Weight: 260 gr
  • ISBN-10: 0340930136
  • Publisher Date: 29 Dec 2006
  • Binding: Paperback
  • Spine Width: 19 mm
  • Width: 131 mm

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