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Targeting the Mature Traveler: Developing Strategies for an Emerging Market

Targeting the Mature Traveler: Developing Strategies for an Emerging Market

          
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About the Book

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press.

It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.

Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond.

Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward.

Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.


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Product Details
  • ISBN-13: 9781952538469
  • Publisher: Business Expert Press
  • Publisher Imprint: Business Expert Press
  • Height: 229 mm
  • No of Pages: 150
  • Spine Width: 8 mm
  • Weight: 213 gr
  • ISBN-10: 1952538467
  • Publisher Date: 26 Jan 2021
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Developing Strategies for an Emerging Market
  • Width: 152 mm


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