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Target Costing als Konzept des marktorientierten Zielkostenmanagements

Target Costing als Konzept des marktorientierten Zielkostenmanagements

          
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About the Book

Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Controlling, Note: 2,7, Jade Hochschule Wilhelmshaven/Oldenburg/Elsfleth, Veranstaltung: Vorleistung zur Bachelorarbeit, Sprache: Deutsch, Abstract: Damit Unternehmen erfolgreich am Markt bestehen können, verlangt es eine Beherrschung der eigenen Kostensituation. Bedingt durch die Globalisierung sind Unternehmen verpflichtet sich einen harten Kostenwettbewerb zu stellen. Am effektivsten sind Methoden die während der Produktentwicklung getroffen werden. In dieser Phase sind die Gestaltungsmöglichkeiten der Kosten am Größten. Zur methodischen Unterstützung des Prozesses wurde ein Instrument entwickelt, welches unter der Bezeichnung Target Costing bekannt ist. Angefangen in Japan hat dort der Binnenkonkurrenzdruck dafür gesorgt, dass höhere Qualitäts- und Kostenstandards entstanden sind. In den achtziger Jahren verschärfte sich der Wettbewerb in den USA und Europa. Japanische Produkte wurden auf den bereits gesättigten westlichen Märkten eingeführt. Dies führte zu einem Verdrängungswettbewerb, der heutzutage für die Konsumgütermärkte der westlichen Industrieländer beispielhaft ist. Eine Neuorientierung des Kostenmanagements ist unabdingbar. Die Kunden verlangen eine gewünschte Qualität zum akzeptablen Preis. Im ersten Teil dieser Hausarbeit wird sich den Problemen der traditionellen Vorgehensweisen des Kostenmanagements gewidmet. Folgend wird das Target Costing erläutert und die Vor- und Nachteile aufgezeigt. Ist das Target Costing eine sinnvolle Möglichkeit, das Unternehmen im Kostenmanagement zu unterstützen?


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Product Details
  • ISBN-13: 9783668584242
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668584249
  • Publisher Date: 04 Dec 2017
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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