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Talking With The New Business Dragons

Talking With The New Business Dragons

          
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About the Book

The first edition of this pocket-size volume, written by international businessman, sinologist and inter-cultural expert, Melville Petrie, was warmly received in UK and across Europe by Western businessmen and women embarking on the China Trade. Impressed by his colleague Yingshi Helsbys unique grasp of how the Chinese culture and British cultures interact due to her own upbringing and life experiences across China and Asia, Petrie invited her to co-author this second edition. Yingshi brings a wealth of experience of business and oriental working practices to the attention of our readers. This rewritten second edition offers enhanced depth and updated guidance in the wake of seismic global economic change through which China has grown wealthier and wealthier. Immensely readable and relevant, this thought-provoking book takes a structured and knowledgeable view of The Peoples Republic of China as it both develops as a modern society and takes on an increasingly influential geo-political role on the world stage. Yingshi explains how thousands of years of Chinese philosophy and religion still affect everyday life and business in China today. Melville Petries innovative analysis of business behaviours explains why Chinese and Westerners behave the way they do and gives guidance in putting together strategy and rolling out business. Yingshi covers many important aspects of how to do business with Chinese in detail, including language tips, advice on business cards, and why you should have your own interpreter for important negotiation or meetings. Busy executives can quickly come to grips with why things happen the way they do, manage guanxi effectively and trade successfully in China.

About the Author

Melville Petrie has spent much of his working life in Greater China and is a recognized authority on the region. He regularly takes seminars in English and Mandarin for those doing business between East and West. In addition to Mandarin he also has a good grasp of the vivid Cantonese spoken dialect - often the language of business in Asia. Yingshi Helsby conducts regular intercultural programmes for English and Mandarin speakers exploring international negotiation, oral, written and non-verbal communication. With a wealth of country-specific information she has studied, lived and worked in China, Japan, and UK. Yingshi and her husband William live in UK with their two children.


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Product Details
  • ISBN-13: 9781852527211
  • Publisher: Management Books 2000 Ltd
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Weight: 302 gr
  • ISBN-10: 1852527218
  • Publisher Date: 21 May 2013
  • Height: 211 mm
  • No of Pages: 200
  • Spine Width: 13 mm
  • Width: 149 mm


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