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Talent Relationship Management als zukunftsweisendes Konzept der Talentrekrutierung und -bindung: Unter besonderer Berücksichtigung der Parallelen zum Customer Relationship Management

Talent Relationship Management als zukunftsweisendes Konzept der Talentrekrutierung und -bindung: Unter besonderer Berücksichtigung der Parallelen zum Customer Relationship Management

          
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About the Book

Inhaltsangabe: Einleitung: Der traditionelle Bewerbungsprozess erlaubt üblicherweise kaum die Berücksichtigung von Initiativbewerbern und Bewerbern, die aus ausschreibungsbasierten Stellenbesetzungsprozessen letztlich als „Zweitbeste" hervorgegangen sind. In der Regel erhalten diese Bewerber eine endgültige Absage, obwohl sie für das betreffende Unternehmen bei erneuten Vakanzen grundsätzlich interessant wären. Dieses, in herkömmlichen Bewerbungsverfahren, übliche Vorgehen hat dabei gleich mehrere Nachteile: Aus Unternehmenssicht ist ein solcher traditioneller Bewerbungsprozess immer mit Kosten verbunden, denen letztlich kein entsprechender Mehrwert gegenübersteht. Mehr noch - Absagen sind, so nett sie auch formuliert sein mögen, immer mit negativen Wirkungen auf Seiten der abgelehnten Bewerber verbunden. Diese fühlen sich „zurückgesetzt" und suchen in der Folge häufig die Gründe für ihre Ablehnung bei den Unternehmen, mit negativen Auswirkungen auf deren Image als Arbeitgeber. Diese offensichtlichen Schwachstellen des traditionellen Rekrutierungsprozesses versucht das, im Rahmen dieser Arbeit vorzustellende, Talent Relationship Management als ein innovatives Rekrutierungs- und Bindungskonzept erfolgreich zu beheben, indem es versucht, zu diesen im ersten Schritt abgelehnten hochqualifizierten Bewerbern einen langfristigen Dialog aufzubauen, um sie gegebenenfalls bei zukünftigen Vakanzen erneut berücksichtigen zu können. Dabei basiert das Talent Relationship Management gedanklich auf dem Customer Relationship Management, dessen Ziel der Aufbau und die Pflege langfristiger und profitabler Kundenbeziehungen ist. Kern beider Konzepte bildet die Identifizierung der profitabelsten Kunden innerhalb der jeweiligen Segmente, bzw. der Leistungs- und Potentialträger - im Englischen als „Talents" bezeichnet - innerhalb der Bewerbergruppen aber auch in der Belegschaft. Talent Relationship Management besitzt insofern also auch eine interne Perspektive. Basierend auf einer solc


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Product Details
  • ISBN-13: 9783838688923
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 140 gr
  • ISBN-10: 3838688929
  • Publisher Date: 19 Jul 2005
  • Height: 210 mm
  • No of Pages: 100
  • Series Title: German
  • Sub Title: Unter besonderer Berücksichtigung der Parallelen zum Customer Relationship Management
  • Width: 148 mm


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Talent Relationship Management als zukunftsweisendes Konzept der Talentrekrutierung und -bindung: Unter besonderer Berücksichtigung der Parallelen zum Customer Relationship Management
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Talent Relationship Management als zukunftsweisendes Konzept der Talentrekrutierung und -bindung: Unter besonderer Berücksichtigung der Parallelen zum Customer Relationship Management
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