Unlock your product management potential and achieve breakthrough performance for your products and company!
If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.
Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value.
"Having performed technology assessments for over 200 companies, we have found the information and processes contained in this book to be outstanding and best practices." Rick Jennings, CISA, President, Assess-IT
"Geracie nails it with Take Charge Product Management. This book is a comprehensive guide to becoming a highly effective product manager. The book's format really brings home the tools and processes that are required to become a leader in any organization's product management function. Take Charge Product Management should be the new bible for all product managers!" Kevin Maguire, General Manager, Philips Healthcare
"Greg has done a wonderful job capturing the experience of being a product manager in an engaging and readable book. There are insights here that I would love to have had when I started, and still learned from after 15 years in product management!" Edgar MacBean, Vice President, Product Management, Pathway Genomics
"Geracie delivers an incredibly useful book with real-world insights, application points, and no fluff - every word is real-world. The unique format of a story line along with the practical and comprehensive guidance at each step of the story is like having an experienced product manager mentor guiding you every step of the way." Matt Jackson, Owner, Jackson Consulting, Inc.
"Take Charge Product Management is a must read for all product management and product marketing professionals. This book takes an often complicated job and provides clear direction. With its proven strategies and practical examples, product managers can maximize their return on investment and ensure their organization's success." Brad Morton, Senior Vice President, Product Management, Morehead Associates
"Reading this book, I relived my early days - finding my way as a new product manager. It made me wish there had been a practical guide available to navigate the practice of product management then. Take Charge Product Management is that practical guide for beginning product managers! The substance of the book also provides seasoned professionals with a wealth of actionable information on the art and science of product management." David Murdock, Director, Consulting Services and Product Management at Quorum Health Resources
"A fast-paced and comprehensive approach to product management shedding needed light on the role, responsibilities, and job expectations, and providing the necessary tools for product managers to succeed. A fantastic read for executives looking to create a new product management organization and hire the right people for the job!" David Palkoner, Director of Product Management, Solucient, LLC.
About the Author
Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.
