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Tageszeitungen im Internet: Chancen und Risiken des Electronic Publishing für Zeitungsverlage

Tageszeitungen im Internet: Chancen und Risiken des Electronic Publishing für Zeitungsverlage

          
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About the Book

Inhaltsangabe: Einleitung: „Zeitungsverlage gehören zu den Unternehmen, deren Produkte und Märkte am unmittelbarsten und augenfälligsten durch die digitale Informationstechnologie verändert werden." Gerade das 20. Jahrhundert hat die Entwicklung der Medienlandschaft rasant beschleunigt. War es das Radio im ersten Drittel und das Fernsehen im zweiten Drittel sind es nun die Online-Medien, die an die Medienunternehmen ganz neue Herausforderungen stellen und nicht selten eine strategische Umorientierung verlangen. Gerade die Rolle der Printmedien ist in Zeiten des digitalen Publizierens unklar. Die Meinungen zu dem Fortbestand der klassischen Printmedien respektive der Tageszeitungen sind ambivalent. Die Leser sehen den Fortbestand der Tageszeitung durch das Internet nicht bedroht. Auch auf Verlagsseite gingen die Projektleiter von Online-Redaktionen nicht davon aus, dass das Internet zukünftig zu einer echten Bedrohung für gedruckte Zeitungen wird. Pessimisten hingegen prophezeien mit dem Einzug in das multimediale Zeitalter allerdings das Ende der gedruckten Information schlechthin. Der norwegische Geschäftsführer der reinen Internetzeitung „Nettavsiten" die Zukunft der Online-Zeitungen optimistisch. Er glaubt zum einen an eine rein werbefinanzierte Online-Zeitung und zum anderen an den Untergang der gedruckten Zeitung. Sicherlich ergeben sich für die Verlage durch das Internet zahlreiche Chancen und zugleich Risiken. Die verschärfte Wettbewerbssituation, aber auch die fehlende Medienkompetenz und geringe Flexibilität der Verlage hat zu einer gewissen Orientierungslosigkeit in der Branche führt. Dadurch stehen die Verlage zurzeit auf ganz unterschiedlichen Entwicklungsstufen in Sachen elektronisches Publizieren. Während einige noch aus reinen Imagegründen eine „Verlagshomepage" ins Netz stellen, sind andere dabei, den Lesern umfassende Service- und Informationsangebote im World Wide Web anzubieten, die nicht mehr viel Ähnlichkeit mit der ursprünglichen TZ haben. Woh


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Product Details
  • ISBN-13: 9783838641713
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 118 gr
  • ISBN-10: 383864171X
  • Publisher Date: 22 May 2001
  • Height: 210 mm
  • No of Pages: 80
  • Series Title: German
  • Sub Title: Chancen und Risiken des Electronic Publishing für Zeitungsverlage
  • Width: 148 mm


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Tageszeitungen im Internet: Chancen und Risiken des Electronic Publishing für Zeitungsverlage
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