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Técnicas de Marketing Online

Técnicas de Marketing Online

          
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About the Book

¿Cómo se anuncia normalmente la pequeña empresa? Como regla general, el propietario ofrece publicidad estándar al azar: escribe anuncios en periódicos y paga los anuncios publicitarios en los sitios de otras personas. Ocasionalmente imprime y distribuye folletos.Una empresa más grande se pone en contacto con una agencia de publicidad. Se le ofrece publicidad costosa en televisión, vallas publicitarias hermosas, páginas de revistas brillantes, folletos costosos, pancartas enormes en portales de noticias, todo para lo que la imaginación de los anunciantes y el dinero del cliente es suficiente.Estas campañas de publicidad y marketing se han quedado atrás durante mucho tiempo con respecto a los requisitos modernos. Ofrecen métodos de promoción caros y obsoletos. Estos anuncios no funcionan con los buenos retornos que esperan los clientes. Muy a menudo, las agencias de publicidad se apegan a las soluciones tradicionales porque la mayoría de ellas obtienen los ingresos principales del interés recibido de los canales de televisión, los medios de comunicación y las imprentas por el dinero del cliente. Cuantos más fondos invirtió el cliente, más recibieron los medios y la agencia. Y no es en absoluto importante para ellos qué parte del presupuesto se gasta de manera eficiente y qué simplemente se va por el desagüe.


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Product Details
  • ISBN-13: 9798738731778
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 246
  • Spine Width: 13 mm
  • Width: 127 mm
  • ISBN-10: 8738731770
  • Publisher Date: 15 Apr 2021
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 245 gr


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