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SWOT-Analyse: Erstellen Sie einen Strategieplan für Ihr Unternehmen

SWOT-Analyse: Erstellen Sie einen Strategieplan für Ihr Unternehmen

          
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About the Book

In nur 50 Minuten die SWOT-Analyse verstehen Die SWOT-Analyse kurz, knapp und leicht verständlich erklärt. Mit diesem praktisch orientierten Buch lernen Sie alles, was Sie über das strategische Analyse-Tool wissen müssen. Mit einer SWOT-Matrix können interne und externe Faktoren, die den Erfolg eines Unternehmens beeinflussen, schnell und einfach analysiert werden. Dazu werden die Stärken (strengths) und Schwächen (weaknesses) des Unternehmens, sowie die Chancen (opportunities) und Risiken (threats) aus dem Unternehmensumfeld betrachtet. Die Auswertung der SWOT-Analyse hilft dann, Entscheidungen zu treffen und einen Strategieplan zu erstellen. Anhand praktischer Beispiele und einer ausführlichen Fallstudie wird die Theorie leicht verständlich veranschaulicht. So erhalten Sie einen interessanten und praxisorientierten Überblick über das Wesentliche. Nach 50 Minuten können Sie: -selbst eine SWOT-Analyse für einen Bereich Ihrer Wahl anfertigen -Schwachstellen des Modells erkennen und sie durch richtige Anwendung ausgleichen -auf Basis Ihrer SWOT-Analyse neue Strategien entwickeln Der Einstieg in ein neues Kapitel Ihrer Unternehmensgeschichte! Über 50MINUTEN BUSINESS - MANAGEMENT UND MARKETING Was bewegt die Wirtschaftswelt? Mit der Serie Business - Management und Marketing der Reihe 50Minuten verstehen Sie schnell die wichtigsten Theorien und Konzepte. Unsere Titel versorgen Sie mit der notwendigen Theorie, prägnanten Definitionen und interessanten Fallstudien in einem einfachen und leicht verständlichen Format. Sie sind der ideale Ausgangspunkt für Leserinnen und Leser, die ihre Fähigkeiten und Kenntnisse erweitern möchten.


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Product Details
  • ISBN-13: 9782808008891
  • Publisher: 50minuten.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Erstellen Sie einen Strategieplan für Ihr Unternehmen
  • Width: 129 mm
  • ISBN-10: 2808008899
  • Publisher Date: 29 Mar 2018
  • Height: 198 mm
  • No of Pages: 64
  • Spine Width: 3 mm
  • Weight: 72 gr


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