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Swot-аналіз: Важливий інструмент дл&#1103

Swot-аналіз: Важливий інструмент для

          
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About the Book

Зрозумійте основи SWOT-аналізу (також відомого як SWOT-метод) всього за 50 хвилин за допомогою цієї практичної та стислої книги. SWOT розшифровується як сильні та слабкі сторони, можливості та загрози - це фактори, які впливають на розвиток компанії та мають бути враховані при прийнятті стратегічних рішень та підготовці бізнес-планів. Таким чином, SWOT-аналіз дозволяє користувачам визначити, які внутрішні та зовнішні фактори можуть вплинути на їхній бізнес. Ця книга є зручним вступом до факторів, які можуть вплинути на зростання вашого бізнесу, включаючи конкурентне середовище, регуляторний та економічний клімат, а також власні фінансові ресурси, маркетингову стратегію та інноваційну політику. Ви не тільки навчитеся визначати ці фактори за допомогою SWOT-аналізу, але й розглянете реальні кейси, дізнаєтеся про недоліки інструменту та його вартість, а також ознайомитеся з суміжними моделями, такими як п'ять сил Портера.

Про SWOT-аналіз SWOT-аналіз є потужним інструментом для компаній, які хочуть визначити внутрішні та зовнішні фактори, що можуть вплинути на їх розвиток. Це була одна з перших моделей, яка враховувала зовнішнє середовище організації замість того, щоб зосереджуватися виключно на стратегічному плануванні, і зараз часто використовується у відділах маркетингу або як інструмент прийняття рішень. Його сила полягає в простоті, і він дає чіткі результати, які можна легко донести до широкого кола зацікавлених сторін. У цій книзі ви дізнаєтеся, як SWOT-аналіз може допомогти вам, навчитеся визначати сильні та слабкі сторони, можливості та загрози, які можуть вплинути на ваш бізнес, а також використовувати отримані результати для розробки послідовної та ефективної бізнес-стратегії. Чітке пояснення переваг та можливих недоліків методу, обговорення практичного кейсу та знайомство з суміжними моделями дають вам інструменти, необхідні для адаптації підходу до вашої ситуації


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Product Details
  • ISBN-13: 9782808602532
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: 50minutes.com
  • Height: 198 mm
  • No of Pages: 32
  • Spine Width: 2 mm
  • Weight: 45 gr
  • ISBN-10: 2808602537
  • Publisher Date: 20 Jan 2023
  • Binding: Paperback
  • Language: Ukrainian
  • Returnable: N
  • Sub Title: Важливий інструмент для
  • Width: 129 mm


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