Home > Society & social sciences > Psychology > Susceptibility and Severity - Empfänglichkeit und Bedeutsamkeit. Einschätzung des Medieneinflusses von Personen auf sich selbst und auf andere: Eine Studie
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Susceptibility and Severity - Empfänglichkeit und Bedeutsamkeit. Einschätzung des Medieneinflusses von Personen auf sich selbst und auf andere: Eine Studie

Susceptibility and Severity - Empfänglichkeit und Bedeutsamkeit. Einschätzung des Medieneinflusses von Personen auf sich selbst und auf andere: Eine Studie

          
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About the Book

Studienarbeit aus dem Jahr 2002 im Fachbereich Psychologie - Medienpsychologie, Note: Sehr gut, Universität Wien (Medienpsychologisches Institut), Sprache: Deutsch, Abstract: Diese Studie untersucht die Einschätzung des Medieneinflusses von Personen auf sich selbst und auf andere, und zwar für Werbung, die für kontroversielle Produkte (Zigaretten, Likör, und Bier) und für Glücksspiel (Kasinos und Lotterien) wirbt. Diese Kommunikationsformen stellen laut den Autoren einen besonders relevanten Kontext dar, in welchem die Verbindung zwischen den Wahrnehmungsverzerrung (TPP) und der Bereitschaft zur Zensur (TPE) untersucht werden kann; und zwar deshalb, weil sich beide extensiven Rufen nach Restriktion gegenüberstehen. Des weiteren untersucht die Studie, ob es zwei diskrete Dimensionen (Empfänglichkeit und Bedeutsamkeit) gibt, die dem Third-Person-Effect zugrunde liegen und unabhängig zur Bereitschaft zur Zensur von Medienmitteilungen beitragen. Weil die Werbung für sozial sensible Produkte (Kontroversielle Produkte und Glücksspiel) als schädlich und gefährlich gesehen werden, sollten dritte Personen als besonders vulnerabel auf überzeugende Werbebemühungen angesehen werden. Individuen könnten nicht nur glauben, dass es eine höhere Wahrscheinlichkeit der Beeinflussbarkeit durch solche Mitteilungen auf andere gibt (Empfänglichkeit), sie könnten auch den Schluss ziehen, dass sich negative/nachteilige Medieninhalte stärker auf andere auswirken (Bedeutsamkeit). Vom Standpunkt der Schutzmotivationstheorie aus, könnten sich laut den Autoren Einstellungen pro Zensur aus zwei Gründen im Individuum manifestieren: (a) Sie nehmen sich selbst und/oder andere als empfänglicher für Medieneinfluss wahr, oder (b) sie nehmen sich selbst und/oder andere als stärker/bedeutender beeinflussbar wahr. Eine wichtige Motivation zur Zensurierung von Kommunikationsinhalten scheint eher aus dem Wunsch zu entstehen, andere von diesen Kommunikationseffekten schützen zu wollen, als aus den Bede


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Product Details
  • ISBN-13: 9783638774888
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 82 gr
  • ISBN-10: 3638774880
  • Publisher Date: 02 Oct 2007
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Sub Title: Eine Studie
  • Width: 148 mm


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Susceptibility and Severity - Empfänglichkeit und Bedeutsamkeit. Einschätzung des Medieneinflusses von Personen auf sich selbst und auf andere: Eine Studie
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Susceptibility and Severity - Empfänglichkeit und Bedeutsamkeit. Einschätzung des Medieneinflusses von Personen auf sich selbst und auf andere: Eine Studie
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