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Superbowl als Medienevent. Aufbereitung, Vermarktungsstrategien und Werbemöglichkeiten

Superbowl als Medienevent. Aufbereitung, Vermarktungsstrategien und Werbemöglichkeiten

          
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About the Book

Studienarbeit aus dem Jahr 2016 im Fachbereich Gesundheit - Sport - Medien und Kommunikation, Note: 1,3, Universität Regensburg, Sprache: Deutsch, Abstract: Der Superbowl als Medienevent, damit soll sich in dieser Arbeit beschäftigt werden. Beleuchtet werden dabei die Fragen, wie der Super Bowl im Fernsehen aufbereitet wird, sowie dessen Vermarktungsstrategien und Werbemöglichkeiten. Bevor dies untersucht wird, beschäftigt sich die Arbeit mit der Entwicklung der NFL zum globalen Wirtschaftsunternehmen und in diesem Zusammenhang auch mit der Geschichte des Super Bowl vom Finalspiel einer American Football Saison zum inoffiziellen Nationalfeiertag Amerika. In Deutschland ist der Fußball die mit Abstand beliebteste Sportart. Dies durch diverse Datenerhebungen zur Genüge bewiesen. Auch ein Blick auf die Einschaltquoten im Fernsehen belegt dies deutlich. Die 10 meistgesehenen Sendungen aller Zeiten sind allesamt Fußballspiele der deutschen Nationalmannschaft. So steht auf Platz 1 das WM-Finale von 2014, das bei einem Marktanteil von 86,3 Prozent, insgesamt 34,65 Millionen Zuschauer verfolgten. Mit derlei Quoten können andere Sportarten in Deutschland natürlich nicht ansatzweise mithalten. In den medialen Mittelpunkt schafft es kaum eine andere Sportart und gute Einschaltquoten im Fernsehen sind, im Schatten des Volkssports Fußball, rar gesät. In den letzten Jahren hat sich ein anderes "Fußball" aber mehr und mehr festgesetzt. Auf dem Spartensender Prosieben Maxx werden jeden Sonntag ab 19:00 zwei American Football Spiele aus der National Football League übertragen. Am ersten Spieltag der aktuell laufenden Saison 2016/2107 sahen durchschnittlich immerhin 250.000 Zuschauer die Auftaktpartien. Mit einem Marktanteil von bis zu 13,2 Prozent bei der werberelevanten Altersgruppe von 14 bis 49 Jahren lag man sogar deutlich über dem Senderdurchschnitt. Was beim Fußball das Champions-League Finale ist, ist beim American Football der Super Bowl. Im Grunde "nur" das Endspiel de


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Product Details
  • ISBN-13: 9783668962095
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 366896209X
  • Publisher Date: 14 May 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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