Note: This is a Summary and Discussions of Start with Why: How Great Leaders Inspire Everyone to Take Action
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Who Should Read "Start with Why"?
Even though most businesses start off with equal access to resources, media, talent, etc., not every one of them ends up successful. In fact, over 90 percent of the businesses started in America fold-up before their first three years of operation. This reality has constantly raised questions regarding the working principles of the business world. To answer these lingering questions, this book gives clear, succinct, and proven principles responsible for the distinction of the great organizations from the not-so-great ones. This book is, therefore, a perfect fit for entrepreneurs, business founders, CEOs, employers, and employees.
What's in It for Me, and Why is it Important?The seeming uncertainties of the business world have been responsible for the failures of many, the fear to take action, and the widespread practice of all forms of manipulations, etc. With the principle of the Golden Circle, the author addresses these "uncertainties" by clearly pointing out the inherent approach of the great companies, and how this has been particularly responsible for their success. The author demonstrates how this simple approach has served as the effective marketing strategy for great companies to win loyal and reliable customers.
You'll Soon Discover...- The marketing secret of the most successful companies.
- How to build the ideal organizational structure.
- How to win loyal and reliable customers.
- How to hire the right employees.
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This is an unofficial summary & analytical review and has not been approved or is affiliated by the original author or publisher of the book.
