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Suchmaschinenoptimierung am Beispiel aktueller Kampagnen aus dem Mittelstand

Suchmaschinenoptimierung am Beispiel aktueller Kampagnen aus dem Mittelstand

          
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About the Book

Bachelorarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1, DIPLOMA Fachhochschule Nordhessen; Zentrale (Medien), Sprache: Deutsch, Abstract: Die vorliegende Arbeit analysiert die Wichtigkeit verschiedener Maßnahmen für die Suchmaschinenoptimierung bei Unternehmen mittlerer Größe. Es wird gezielt der Mehrwert von SEO für den Mittelstand untersucht, unabhängig von Branchen und Unternehmensstrukturen. Die Erreichbarkeit konkreter Ziele wird mit begrenzten finan-ziellen Mitteln angesetzt, dabei werden relevante Optimierungsmaßnahmen genauer betrachtet, gleichzeitig wird die Wechselwirkung von Social Media und Suchmaschinenoptimierung bei Google dargestellt. Zur Veranschaulichung möglicher SEO-Verfahren von mittelständischen Unternehmen werden reale Kampagnen aus der Praxis beleuchtet und ausgewertet. Folgende Forschungsfragen stehen dabei im Fokus dieser Arbeit: - Wie wird die Basis für eine funktionierende SEO gelegt? - Ist Google+ mit Google My Business für mittelständische Unternehmen eine gute Alternative zur lokalen SEO anstelle einer Website (wie in Kapitel 7 anhand der Fallstudien gezeigt wird)? Grundsätzlich ist es für alle Unternehmen von Bedeutung, dass sie mit ihrem Firmen-auftritt von der potenziellen Kundschaft auf Google gefunden werden. Durch Angebote wie das Kartensystem Google Maps oder Online-Branchenbücher sind die meisten Firmen sogar bereits ohne ihr Wissen und Zutun im Internet präsent und teilweise mit Social Media wie Google+ und Facebook verknüpft. Firmen aus dem Mittelstand schenken dieser Entwicklung bislang wenig Beachtung. Im Gegensatz zu großen Unternehmen geben nur 19 Prozent aller Mittelständler Geld für gezielte Maßnahmen zur SEO von Internetseiten aus.6 Doch gerade für diese Gruppe von Unternehmen kann Suchmaschinenoptimierung eine Möglichkeit darstellen, sich von der Masse abzuheben und Einzigartigkeiten zu stärken. Auf diese Weise kann eine neue Kundschaft ge


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Product Details
  • ISBN-13: 9783668245846
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3668245843
  • Publisher Date: 12 Jul 2016
  • Height: 210 mm
  • No of Pages: 104
  • Series Title: German
  • Weight: 145 gr


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