This introductory edition covers the basics of entrepreneurship activity and provides a complete overview for students and readers. The ideas, activities, projects and programs may aid the changing behaviour of the marketers and firms. Entrepreneurship is an activity of creating an idea being put into reality through the efforts of imagination. It does not only apply the basic features of a created product but coming up with a real product that most consumers enjoy using them in their day-to-day existence. Thus, It is an art of defining projections into an actual tangible objects called goods and services offered in the market to satisfy human needs.More so, it covers not only the transformation of an idea as well some activities which recognize opportunity like business. In line with it, business planning is a vital activity in defining and maintaining entrepreneurial growth. It considers as well a continuing research activity for effective forecasting and analysing possibilities to realize any business desire..Further, it discusses the different concepts of entrepreneurial challenges using strategic approaches. Also, it uses a business model canvas as a tool for effective business practices as a guide to students, businessmen and other business enthusiasts.Most importantly, a detailed activity involving procedural and developmental approaches are presented to enable students concretizes their creative ideas into reality. As a result, they will realize the value of a clear and well-defined product process presentation through exhibits and information drive which are beneficial for all users.
About the Author: Dr. Alex Senara is more exposed in business as he started his career at La Tondena Distillers Incorporated in sales department as Salesman covering the area of Misamis Oriental and Bukidnon. He is also engaged in selling insurance product at PRULIFE U.K a London based insurance company. Aside from having an astounding experience in the industry, He is an academician by nature and has 18 years of teaching experience to include his current position as MBA and business professor of Aksum University, Ethiopia, Africa. He was the Dean in the college of Commerce at Iligan Capitol College from 1999-2007, a Quality Assurance Manager of the Maritime Department of the Lyceum of Iligan Foundation. He handles the same position when he transferred to Southern Philippines College and added to his position as Quality Officer for Board Programs of the college. He also served as Internal Quality System Auditor and works towards the implementation of quality system imposed by external bodies like Norwegian and European International Organization for Standards, ISO. Active in different trainings and he is also a trainer on ISO, 5'S and other institutional requirements for certification and accreditations. He obtained his academic qualifications at Liceo de Cagayan University for his Bachelor of Science in Commerce major in management and economics. Finishes both his Master in Business Management and Doctor of Management at Capitol University."