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Stärken- und Schwächenanalyse von Suchmaschinenmarketing-Werkzeugen: - Evaluierung marktrelevanter Anbieter -

Stärken- und Schwächenanalyse von Suchmaschinenmarketing-Werkzeugen: - Evaluierung marktrelevanter Anbieter -

          
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About the Book

Bachelorarbeit aus dem Jahr 2014 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 2,5, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Seit der Entstehung des Internets ist die Zahl der Internetnutzer enorm angestiegen. Der Datenverkehr im Internet verdeutlicht die Dimensionen dieser Entwicklung: Für die USA wurde dieser Wert für das Jahr 2010 auf etwa 10 Petabit pro Sekunde prognostiziert, was laut Umrechnung einem Datenverkehr von 1,34×10⁹ Megabyte pro Sekunde entspricht. Damit im Zusammenhang steht auch die Nutzung von Internet-Präsenzen, deren Anzahl ebenfalls erheblich gestiegen ist. Dies lässt sich anhand der registrierten Domains, also den abrufbaren Adressen im Internet, sehr gut nachvollziehen. Die Zahl der registrierten Domain-Adressen mit der Endung ".de" lag im Jahr 2000 noch bei circa 2 Millionen. Etwa 10 Jahre später ist sie um das siebenfache auf etwa 14 Millionen registrierte Domain-Adressen angewachsen. Innerhalb dieser Entwicklung haben sich neue Chancen, wie auch Risiken aufgetan. Einkäufe, Geschäfte und unterschiedliche Transaktionen online abzuwickeln, ist im Laufe dieser Entwicklung möglich geworden. Durch den Fortschritt des Internets und den vielfältigen Möglichkeiten, entstanden neue Märkte und Geschäftsfelder. Der Online-Handel verzeichnet von Jahr zu Jahr ein konstantes Umsatz-Wachstum. Der Bundesverband des Deutschen Versandhandels stellte für das Jahr 2012 erneut eine Steigerung zum Vorjahr von 15,6 Prozent auf einen Umsatz von 39,3 Milliarden Euro fest. Durch den enormen Zuwachs an abrufbaren Informationen, welcher mit den genannten Entwicklungen und vielen weiteren Aspekten im Zusammenhang steht, entstand über die Jahre hin eine Unübersichtlichkeit. Infolge dessen stieg die Bedeutung von Suchmaschinen, welche es dem Internetnutzer ermöglichen, zu seinem Bedürfnis relevante Vorschläge zu erhalten. Im Dezember 2009 wurden auf der ganzen Welt etwa 131 Milliarden Suchanfragen im Internet geste


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Product Details
  • ISBN-13: 9783656687146
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: - Evaluierung marktrelevanter Anbieter -
  • Width: 148 mm
  • ISBN-10: 3656687145
  • Publisher Date: 04 Jul 2014
  • Height: 210 mm
  • No of Pages: 76
  • Spine Width: 5 mm
  • Weight: 113 gr


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