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Städtetourismus in Europa

Städtetourismus in Europa

          
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About the Book

Studienarbeit aus dem Jahr 2010 im Fachbereich Geowissenschaften / Geographie - Wirtschaftsgeographie, Note: 1,3, Universität Duisburg-Essen, Sprache: Deutsch, Abstract: Seit einigen Jahren ist der Begriff "Städtereise" in aller Munde. Ein Kurztrip nach London gehört ebenso zur Urlaubsplanung wie eine Reise nach Berlin, der Besuch eines Hamburger Musicals oder eine Shopping- Tour nach Mailand. Vorbei sind die Zeiten in denen allein der dreiwöchige Strandurlaub fester Bestandteil des Urlaubsplanung war. Nicht nur das touristische Verhalten der Europäer hat sich umstrukturiert, vielmehr ist eine weltweite Veränderung hinsichtlich der Motivation aller Touristen zu beobachten. Sonne, Strand und Meer sind zwar erholsam, aber eben auch nur erholsam. Der moderne Tourist aber ist erlebnishungrig und setzt auf Multioptionalität: Heute Metropolenshopping in Paris, morgen Gladiatorenspiele in Trier und übermorgen Stararchitektur in Bilbao - je ausgefallener das Angebot, desto besser. Kein Wunder, dass der Phantasie der Stadtplaner im Kampf um hohe Touristenzahlen keine Grenze gesetzt werden darf - schließlich gilt es die Stadt als Showbühne zu inszenieren. Die vorliegende Arbeit begibt sich in die theoretische und praktische Perspektive, um das Phänomen des Städtetourismus aufzuschlüsseln. Dabei soll zunächst ein Einblick in die definitorische Begriffsfindung gegeben werden, dem die historische Entwicklung des Städtetourismus angeschlossen wird. Im Weiteren werden die einzelnen Elemente des Städtetourismus, wie Formen, Auswirkungen, theoretische Forschungsmethoden, Standortmarketing und Zukunftsperspektiven behandelt. Dabei wird fortlaufend die Entwicklung "weg vom Erholungsurlaub und hin zur Multifunktionalität der Städtereise" beobachtet und es werden Vor- sowie Nachteile benannt. Abschließend soll die praktische Umsetzung der städtetouristischen Destinationen anhand von Einzelphänomenen und den konkreten Positionierungsmöglichkeiten auf dem Markt des Städtetourismus, w


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Product Details
  • ISBN-13: 9783656050162
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3656050163
  • Publisher Date: 11 Nov 2011
  • Height: 210 mm
  • No of Pages: 72
  • Series Title: German
  • Weight: 104 gr


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