MARKETING COMMUNICATION
Communication may be defined as supplying information to one or more people with the use of words,
sound or visual cues. The communication process is complete only when the receiver understands the
message that the sender intends to send. Until and unless the receiver doesn't understand the
message the communication error is there. In the communication process, there is a
message source then it is encoded and a communication channel is chosen to send
that message, once the encoding of the message is done then the message is decoded by the
recipient, and then it is received. After the message is received by the recipient, the person gives
feedback to the original source with the help of which it is easy to find out whether the message
originally sent is successful or not as through the middle of the channel there is the possibility
for noise which distort the message being sent which is also called as the
barrier of communication. Thus various things have to be kept in mind while sending a message
from sender to receiver. There are different components that should be considered while
sending a message that is Source, Encoding, Message, Decoding, etc so that
the campaign is successful.
