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Studio delle abitudini di acquisto di prodotti di giocattoli e abbigliamento

Studio delle abitudini di acquisto di prodotti di giocattoli e abbigliamento

          
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About the Book

Questo libro comprende uno studio sulle abitudini di acquisto delle donne della città di Cuenca, relative all'acquisto di vestiti e giocattoli per i loro nipoti o figliocci da 0 a 11 anni. Dall'uso di tecniche statistiche e test come l'analisi della varianza e il chi-quadro, si realizza una ricerca descrittiva di taglio trasversale, per mezzo di un campionamento probabilistico per strati; con lo scopo di corroborare le ipotesi; allo stesso modo, si confrontano le principali variabili di decisione d'acquisto e la dipendenza con il reddito annuale, dove si può apprezzare che si tratta di un segmento di mercato eterogeneo per l'implementazione di strategie e piani di marketing, motivo per cui questa nicchia rappresenta un soggetto molto attraente per future ricerche poiché muove milioni di dollari nel mondo. La ricerca contribuirà alla considerazione dei cambiamenti nella società, e il suo approccio a questo gruppo e ad altri, che rappresentano segmenti di mercato non tradizionali i cui bisogni non hanno avuto maggiore attenzione da parte del settore commerciale.


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Product Details
  • ISBN-13: 9786203672664
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6203672661
  • Publisher Date: 30 Apr 2021
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 140 gr


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Studio delle abitudini di acquisto di prodotti di giocattoli e abbigliamento
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