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Studio Della Percezione del Cliente Verso La Gestione Delle Relazioni Con I Clienti

Studio Della Percezione del Cliente Verso La Gestione Delle Relazioni Con I Clienti

          
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About the Book

Considerando il marketing di relazione e le attività guidate dal valore delle banche, questo libro fornisce un quadro teorico per l'identificazione delle attività di costruzione delle relazioni appropriate. il suo fare manager permette di valutare le attività e i processi CRM nelle banche al dettaglio, concentrandosi sui nuovi metodi di fornire servizi bancari e sui modi di gestire un rapporto sano con i clienti. L'intensa concorrenza tra le banche al dettaglio in India e tutte le banche realizzato le esigenze per la protezione della base di clienti esistenti. Mantenere la relazione con il cliente e costruire una fedeltà è diventata una strategia di business, e le banche si rendono conto anche che il valore di vita del cliente identifica il valore di una relazione a lungo termine. Questo studio si è concentrato principalmente sui tipi di pratiche CRM impiegate nel settore bancario indiano e sui cambiamenti necessari con la valutazione e la concorrenza spietata. Aiuta ad aumentare la capacità di servire meglio il cliente e a migliorare la produttività del marketing. Aiuta anche a capire l'efficacia del CRM.


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Product Details
  • ISBN-13: 9786204115832
  • Publisher: Edizioni Sapienza
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 236 gr
  • ISBN-10: 6204115839
  • Publisher Date: 27 Sep 2021
  • Height: 229 mm
  • No of Pages: 152
  • Spine Width: 9 mm
  • Width: 152 mm


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