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Studio dei fattori che influenzano la fiducia negli acquisti online

Studio dei fattori che influenzano la fiducia negli acquisti online

          
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About the Book

Questo documento di ricerca riguarda i fattori che influenzano la fiducia verso gli acquisti online. Sono stati studiati due tipi di fattori: il primo tipo è quello tecnologico, che consiste nella sicurezza e nella privacy, e il secondo tipo è quello psicologico, che consiste nella reputazione percepita e nell'esperienza passata. Per studiare la fiducia dei consumatori verso gli acquisti online sono state formulate quattro ipotesi. È stato utilizzato un metodo di indagine per raccogliere dati da 362 studenti dell'Università di Limkokwing. In questa ricerca è stata calcolata l'affidabilità del questionario. Il coefficiente di correlazione di Pearson è stato utilizzato per misurare la correlazione tra le variabili. È stata riscontrata una correlazione debolmente positiva tra privacy, sicurezza ed esperienze passate e una correlazione moderatamente positiva tra reputazione percepita e fiducia. I risultati hanno mostrato che la variabile indipendente, che rappresenta la reputazione percepita, ha una correlazione moderata con la variabile dipendente, che rappresenta la fiducia, per cui è importante prestare attenzione a questa correlazione negli studi futuri.


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Product Details
  • ISBN-13: 9786206270140
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 96
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 6206270149
  • Publisher Date: 25 Jul 2023
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 154 gr


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