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Studienbericht - Die Befragung als Mittel zur Kundenorientierung

Studienbericht - Die Befragung als Mittel zur Kundenorientierung

          
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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich Führung und Personal - Sonstiges, Note: 2,3, Universität Kassel, Sprache: Deutsch, Abstract: Bei öffentlichen Verwaltungen genauso wie bei privatwirtschaftlichen Unternehmen ist es für den Erfolg eines möglichen Innovationsprozesses unabdingbar, die Bedürfnisse der anzusprechenden Bürger bzw. Mitarbeiter genau zu kennen. Die Gefahr der Implementierung von Produkten oder Dienstleistungen, welche der Bürger als Kunde oder der Mitarbeiter als Nutzer der öffentlichen Verwaltung nicht nachfragt, ist groß, solange das Wissen über den Bedarf nicht oder gar unvollständig vorhanden ist. Wie kann nun dieser Bedarf ermittelt werden? Wie ist beispielsweise eine Mitarbeiterintegration in den Innovationsprozess möglich und wie verläuft diese möglichst reibungsarm? Gibt es praktikable Methoden zur Mitarbeiterintegration im Rahmen des Innovationsprozesses öffentlicher Verwaltungen, die dem Ziel der bedarfsgerechten Ausrichtung moderner öffentlicher Verwaltungen gerecht werden? Kann dieses Problem durch eine aktive Beteiligung der Mitarbeiter im Rahmen von Befragungen gelöst werden? 1.2 Zielsetzung Mit diesem Studienbericht soll untersucht werden, inwieweit Mitarbeiterbefragungen als eine Form der Beteiligung ein Mittel der Verwaltungsinnovation sein kann, und wie sich diese in den Innovationsprozess integrieren lassen. Es soll die Frage beantwortet werden, ob es bereits Erfahrungen mit der aktiven Integration der Mitarbeiter durch Befragungen im Rahmen von Veränderungsprozessen gibt und welche Erkenntnisse daraus gewonnen werden konnten.


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Product Details
  • ISBN-13: 9783656491101
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3656491100
  • Publisher Date: 27 Sep 2013
  • Height: 210 mm
  • No of Pages: 30
  • Series Title: German
  • Weight: 50 gr


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