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Student Assessment & Learning Guide, 5th Edition

Student Assessment & Learning Guide, 5th Edition

          
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About the Book

The extensive customer-driven development of this book's fifth edition led to a product message that instructors flocked to, and we achieved unprecedented growth. That message, which includes the key elements of custom focus, technology, authorship, and package, has been honed even further throughout the new edition's development. This sixth edition has been through an intense, customer-driven development plan; with the help of more than 200 professors, it is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The book benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust website is enhanced for the sixth edition, and includes such features as web-based projects, links to professional resources, and Powerweb, as well as other exciting instructor support tools. In addition to the e-learning sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary (with audio pronunciation of key terms/definitions), internet exercises, and even crossword puzzles to help student master the course content in an engaging fashion. No one can deny the unique perspective this author team has to offer. Bill Nickels is a 4-year school Intro to Business teacher; Jim McHugh is a community college Intro to Business teacher, Susan McHugh is an educational consultant. Authors who teach the course are unique among competitors in this market.

Table of Contents:
Part 1 - Business Trends: Cultivating a Business in Diverse, Global Environments Chapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits Chapter 2: How Economics Affects Business: The Creation and Distribution of Wealth Chapter 3: Competing in Global Markets Chapter 4: Demonstrating Ethical Behavior and Social Responsibility Part 2 - Business Ownership: Starting a Small Business Chapter 5: Choosing a Form of Business Ownership Chapter 6: Entrepreneurship and Starting a Small Business Part 3 - Business Management: Empowering Employees to Satisfy Customers Chapter 7: Management, Leadership, and Employee Empowerment Chapter 8: Adapting Organizations to Today’s Markets Chapter 9: Producing World-Class Goods and Services Part 4 - Management of Human Resources: Motivating Employees to Produce Quality Goods and Services Chapter 10: Motivating Employees and Building Self-Managed Teams Chapter 11: Human Resource Management: Finding and Keeping the Best Employees Chapter 12: Dealing with Employee–Management Issues and Relationships Part 5 - Marketing: Developing and Implementing Customer-Oriented Marketing Plans Chapter 13: Marketing: Building Customer Relationships Chapter 14: Developing and Pricing Products and Services Chapter 15: Distributing Products Quickly and Efficiently Chapter 16: Using Effective Promotional Techniques Part 6 - Managing Financial Resources Chapter17: Understanding Financial Information and Accounting Chapter 18: Financial Management Chapter 19: Securities Markets: Financing and Investing Opportunities Chapter 20: Understanding Money, Financial Institutions and the Federal Reserve Bonus Chapter A: Working Within the Legal Environment of Business Bonus Chapter B: Using Technology to Manage Information Bonus Chapter C: Managing Risk Bonus Chapter D: Managing Personal Finances


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Product Details
  • ISBN-13: 9780075618782
  • Publisher: Tata Mcgraw Hill
  • Publisher Imprint: Tata Mcgraw Hill
  • Language: English
  • ISBN-10: 0075618788
  • Publisher Date: 1999
  • Binding: Hardcover
  • Weight: 1791.69 gr

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